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The Google Ads API will cease supporting the creation of Smart Campaigns starting August 3, 2026. Over the years, Google has been shifting focus from Smart Campaigns to Performance Max campaigns.
Google announced that as of August 3, 2026, users will no longer be able to create new Smart Campaigns through the API. However, existing Smart Campaigns can still be managed and updated via the API, and these ads will continue to run on Google’s platform.
Google recommended exploring alternative campaign options in place of Smart Campaigns, such as Performance Max, which automates ad serving across multiple Google advertising channels. Other options like Search and Demand Generation campaigns are also available, depending on specific business objectives.
Technical details provided by Google include information about the transition and how current campaigns will be managed moving forward. A visual overview with detailed technical information can be accessed through the provided link.
Discussions regarding this change are ongoing on online forums.
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