PlayStation users are preparing for another increase in PS Plus subscription costs after a recent Sony business segment meeting. The company indicated that it is shifting its focus away from prioritizing monthly active users (MAUs), opting instead to generate more revenue from their existing player base.
Sony communicated to investors, “We aim to ensure that the Customer Lifetime Value (Customer LTV) for every new user remains profitable.” They added that this goal will be pursued by increasing Customer LTV, boosting recurring revenue, and implementing more disciplined operational practices. By balancing growth across these areas, Sony believes they can achieve sustainable and profitable expansion.
The last time Sony made a similar statement, it resulted in a hike in PS Plus prices. During the same meeting, Sony confirmed that it plans to cover server and network infrastructure costs through revenue from PS Plus. If those costs rise, so will the subscription prices.
Sony also mentioned that it’s employing multiple strategies to improve profitability, such as adjusting pricing models, optimizing tier structures, and enhancing content acquisition efficiency. Notably, higher-tier PS Plus memberships now make up 40% of all subscribers, highlighting strong demand for those options.
Additionally, Sony announced that PS Plus reached “record-high profitability” in fiscal year 2025.