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A new help article has been added to Digital Phablet’s Google Ads support resources, titled “About the Invalid Activity Credit Report.” It’s unclear whether this report is a recent addition or just the documentation being new, but either way, advertisers should check it regularly. The report provides insights into credits issued for invalid clicks from Google AdSense.
This invalid activity credit report is accessible for both Search campaigns and Performance Max campaigns. It helps advertisers see the credits allocated for invalid traffic that Google detects and filters out. These credits appear as line-item adjustments within the billing and transaction history, but the report itself offers a detailed breakdown by campaign and network. It also includes data on the number of clicks and interactions associated with invalid activity, giving a clearer picture of how such activity may have impacted campaign performance. This transparency allows for more accurate optimization and better understanding of Google’s efforts to prevent invalid traffic.
Key benefits of this report include the ability to view a campaign’s performance metrics after billing adjustments, reducing the manual effort needed to reconcile credits, and gaining insight into how Google’s invalid activity protections directly benefit your ad spend.
The report can be accessed through the Campaigns section, specifically in the Report Editor. Within the editor, users can find the “Invalid Activity Credit Report” under the “Template gallery” menu, selecting either “Search” or “Performance Max” versions. The report presents standard campaign performance metrics along with new columns for “credited clicks,” “credited interactions,” and “credited amount.” Users also have the option to customize by adding more metrics, including “adjusted” performance figures that subtract credited activity from totals. The report can be saved as-is or duplicated under a new name for ongoing use.
A visual of the report shows a table with various performance metrics, including the new credit-related columns, providing a comprehensive view of campaign performance after invalid activity adjustments.
For further details, the official support guide offers an in-depth explanation of the report and its features.
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