Google appears to be experimenting with new “top pages” links within its sponsored search results. These links resemble sitelinks or older tags, but are now labeled as “Top pages.” When users click on these, they are directed to what Google considers the most important pages from that website.
This feature was observed by Arpan Banerjee, who shared a screenshot of it. The visual shows the “Top pages” section beneath the main ad, listing various prominent pages from the domain. The concept aims to highlight key pages directly within the ads, potentially helping users navigate more efficiently to relevant content.
Discussion about this new element is ongoing in online forums, with industry professionals analyzing its implications for search advertising and website visibility strategies.