Digital Phablet

Tag: Twitter

  • Cryptocurrency Group Hacks Stellar Blade’s Twitter for Solving Chaos

    Cryptocurrency Group Hacks Stellar Blade’s Twitter for Solving Chaos

    The Stellar Blade Twitter account has been hacked by a cryptocurrency group. They are trying to promote a coin based on the game.

    As of now, the account has been compromised for over seven hours. Posts related to the coin and some NSFW fan art have appeared. Kim Hyung Tae, the game’s creative director, has asked fans not to interact with the account.

    In a message on his personal Twitter, he stated that Shift Up, the company behind the game, is urging everyone to avoid these posts and be cautious.

    Hours later, a follow-up tweet mentioned that Shift Up has identified the party behind the scam and is working to regain control of their accounts.

    The Stellar Blade Account Has Always Been NSFW, But Never Part Of A Scam

    The account has a history of sharing NSFW artwork, but things became surprising back in June when some content seemed too extreme for an official brand account. However, with Stellar Blade, nothing seems off-limits, except scams.

    Stellar Blade

    Released: April 26, 2024

    ESRB: M for Mature

    Developer(s): Shift Up

    Publisher(s): Sony Interactive Entertainment

    Engine: Unreal Engine 4

  • How to Move Your Twitter/X Followers to Bluesky: A Step-by-Step Guide

    How to Move Your Twitter/X Followers to Bluesky: A Step-by-Step Guide


    Nadeem Sarwar / Digital Trends

    Bluesky’s user base has surged, now boasting over 20 million users in just a month. This dramatic rise mainly stems from individuals migrating from X (previously Twitter), largely influenced by Donald Trump’s re-election and a series of contentious modifications initiated by Elon Musk.

    If you’re contemplating leaving X, the concern of losing your connections may be a significant factor holding you back. Many users have nurtured relationships on the platform and understandably wish to retain them. For those in this situation, you might be curious about how to transfer your followers and the accounts you follow from Twitter to Bluesky without losing that connection. Fortunately, there’s an effective method for doing just that, regardless of whether you’ve already removed your X account or still have it active.

    One of the most efficient ways to transfer your X followers and follows to Bluesky is through the Sky Follower Bridge, a browser extension designed to help you identify which of your X followers and follows have made the switch to Bluesky and whether you’re still connected with them. If you haven’t deactivated your X account yet, you can easily use it to look up friends, colleagues, and others you are connected with. Those who have already deleted their X account and are within the 30-day window since deletion will need to reactivate it first to utilize this tool.

    How to transition your X follows to Bluesky using Sky Follower Bridge

    Sky Follower Bridge is compatible with Google Chrome, Microsoft Edge, and Firefox. To get started, visit the Chrome Web Store, Microsoft Edge Add-Ons Store, or Firefox Add-Ons Store, and add the extension to your browser.

    Step 1: Access your browser’s extension store, such as the Chrome Web Store, and download Sky Follower Bridge. Select Extensions and pin it for easy access.

    Sky Follower Bridge on the Chrome Web Store.

    Google Chrome

    Step 2: Click on the Followers or Following link on your Twitter profile. Once you see the options, select the Sky Follower Bridge extension, enter your Bluesky username, and select App password to obtain a password for proceeding.

    Sky Follower Bridge on Twitter Follower tab.

    Cristina Alexander / Digital Trends

    Step 3: On the Bluesky App Password page, select Add app password. You can either create a unique password or use the one generated by Bluesky to proceed. Make sure to copy the password.

    Sky Follower Bridge App Password page.

    Cristina Alexander / Digital Trends

    Step 4: Paste the copied password into the appropriate field on Sky Follower Bridge and select Find Bluesky users. The tool will scan for Twitter users who have registered on Bluesky. The detected users may vary based on whether you’re on the Verified followers, Followers, or Following tabs. Once the scanning is complete, select View detected users.

    Sky Follower Bridge detecting Twitter users on Bluesky.

    Cristina Alexander / Digital Trends

    Step 5: You will then see a list of Twitter users along with their corresponding Bluesky accounts. You have the option to follow these Bluesky accounts one by one or choose Follow all to connect with everyone simultaneously.

    Do note that Sky Follower Bridge’s user detection is not yet flawless; some Bluesky accounts may not correspond accurately to their X counterparts listed. Additionally, it may not recognize users who have different names or usernames or those who haven’t linked their Bluesky accounts on their X profiles.

    List of Bluesky users detected by Sky Follower Bridge.

    Cristina Alexander / Digital Trends

    As of now, the Sky Follower Bridge is the sole solution for efficiently moving your X followers and follows over to Bluesky. If you have already deactivated your X account, consider sharing your Bluesky username and page on other social media platforms, such as Instagram or TikTok, urging your followers to connect there. Alternatively, if you still have your X account, you could tweet your Bluesky information and set a deadline for followers to connect on Bluesky before you permanently delete your X account. You might also want to add your Bluesky username to your X bio as a temporary measure.

    It could be advantageous to have your Bluesky username mirror your X username, as this makes it easier for others to locate you on Bluesky and minimizes the likelihood of someone mistakenly following someone else with a similar name or an imposter.







  • Only 12% of Marketers Trust Ads on X in 2024

    Only 12% of Marketers Trust Ads on X in 2024

    The Turbulent Journey of Twitter to X: A Two-Year Reflection

    Elon Musk’s Acquisition of Twitter

    In October 2021, Elon Musk made headlines by acquiring Twitter for a staggering $44 billion. Since the completion of this acquisition, the platform has undergone a series of dramatic overhauls that have left both users and advertisers apprehensive.

    Major Changes and Controversies

    Mass Layoffs

    Shortly after Musk took control, Twitter experienced significant layoffs, impacting thousands of employees. This move was part of an extensive cost-cutting strategy aimed at reorienting the company’s focus. However, critics argue that these cuts may have undermined the platform’s operational stability and integrity.

    Feature Alterations

    Musk’s approach included scrapping beloved features while introducing new, often controversial options. These rapid changes sparked user frustration, as many felt that the platform’s user experience was becoming less consistent and more unpredictable.

    Rebranding to X

    Perhaps the most notable change of all has been the rebranding of Twitter to X. This move represents Musk’s broader vision for creating an "everything app," a digital ecosystem that integrates social media, payments, and various services in one place. While ambitious, the rebranding has also led to confusion among long-standing users.

    Mixed Public Reception

    Divided Opinions on Musk’s Impact

    The response from Twitter’s user base has been polarized. Some users praise Musk for championing free speech, positioning X as a counterpoint to what they perceive as excessive political correctness. In contrast, others have criticized the platform for descending into an environment rife with disinformation, conspiracy theories, and unrestricted hate speech.

    Advertiser Trust Deteriorates

    Advertising Trust Issues

    Recent findings from Kantar Media Reactions reveal a concerning trend among advertisers regarding their trust in the platform. As of 2024, only 12% of marketing professionals reported that they trust ads on X. The perception of brand safety has deteriorated to such an extent that a net 26% of advertisers plan to reduce their ad spend on the platform.

    Brand Safety Concerns

    The core issue driving advertisers away from X is the glaring lack of brand safety. Alarmingly, only 4% of surveyed marketing professionals felt that ads on the platform provide a secure environment for their brands. This significant deficit in perceived safety reinforces the notion that many marketers now view X as a risky platform for advertising.

    Expert Commentary

    Insights from Industry Professionals

    Gonca Bubani, the Global Thought Leadership Director for Media at Kantar, provided insight into the ongoing challenges X faces in reclaiming advertiser trust. According to Bubani, the acceleration of advertisers moving their spending away from X signals a potentially dire future for the platform.

    "Advertisers are brand custodians and need to trust the platforms they use. X has changed so much in recent years and can be unpredictable from one day to the next – it’s difficult to feel confident about your brand safety in that environment," she stated.

    The Future of X

    As we move further into 2024, the question remains: can X navigate its way back to a semblance of stability and regain the trust of advertisers? Given the rapid changes and volatile environment under Elon Musk’s leadership, many industry experts remain skeptical. The evolving landscape of digital advertising and social media continues to make this a hot topic for marketers and consumers alike, shaping the future of how these platforms operate and are perceived in the real world.

    Summary

    The first two years of Elon Musk’s ownership of X have been characterized by significant upheaval and widespread criticism. As advertiser trust continues to wane, it will be crucial to monitor how the platform addresses these challenges and cultivates a safe environment for brands looking to engage with their audience.

  • Only 24% of U.S. Adults Use X as Digital Town Square

    Only 24% of U.S. Adults Use X as Digital Town Square

    Understanding the Concept of a Digital Town Square

    The Rise of Digital Platforms

    In the past decade, social media has transformed how we communicate, share information, and engage with one another. This evolution has led to the emergence of digital platforms often described as "digital town squares." These platforms allow individuals from diverse backgrounds to congregate, express their opinions, and debate issues that affect their lives. However, the reality of these digital spaces can differ significantly from the idealized vision of an engaged, informed populace.

    Elon Musk’s Vision for Twitter

    When Elon Musk decided to acquire Twitter, who now brands it as "X," he envisioned it as a bustling digital town square. He highlighted the platform’s potential to host vital discussions regarding the future of humanity. However, this vision was initially clouded by skepticism regarding the authenticity of the user base, particularly concerning the prevalence of bots and inactive accounts.

    The Acquisition Debate

    Musk’s journey towards acquiring Twitter was tumultuous, marked by attempts to back out of the deal upon realizing the complications surrounding the platform’s user engagement. Ultimately, he completed the acquisition in October 2022, sustaining a vision of X as a central hub for discourse—despite growing evidence that the platform’s user dynamics were far from ideal.

    Current User Engagement and Demographics on X

    User Base Analysis

    Despite claiming a significant number of 200+ million daily active users, X’s reach pales in comparison to leading platforms like Facebook and Instagram, which boast over a billion daily users. This discrepancy raises questions about the effective engagement on X and reflects varied user behaviors across different platforms.

    Comparison With Other Social Media Platforms

    Recent studies, including insights from Statista Consumer Insights, reveal startling statistics about the platform’s actual usage among U.S. adults:

    • Facebook: 70% of respondents report regular use.
    • Instagram: 50% of respondents are active.
    • TikTok: 40% maintain regular engagement.

    In stark contrast, only 24% of U.S. adults indicate that they regularly use X. These numbers indicate that while X might have a sizable user base, active engagement remains significantly lower than that of its competitors.

    Global Reach and Market Penetration

    The user engagement statistics further diminish when examining X’s reach in major European markets such as France and Germany. Here, the platform struggles to capture attention and maintain regular user interaction. This limited footprint signals that X should not be mistaken for a universal atmosphere representing the complexities of the real world.

    Nature of Discourse on X

    The Absence of Content Moderation

    X has been criticized for its minimal efforts at content moderation, leading to a chaotic environment where misinformation can flourish. The comparison to a town square becomes apparent when taking into account that every square typically has individuals who either shout obscenities or propagate conspiracy theories. The lack of control over the narratives flourishing on X reflects a broader issue within digital discourse—how can these platforms ensure healthy discussion without stifling free expression?

    User Behavior and Interaction

    While the town square metaphor suggests a space for open dialogue, user interactions on X often devolve into echo chambers filled with extreme views and trolling. This phenomenon raises concerns about the platform’s ability to genuinely serve as a forum for civil debate, mirroring challenges similar to those seen in physical town squares that may sometimes host disagreeable elements.

    Conclusion

    The narrative surrounding X as the digital town square brings forth critical discussions about user engagement, platform dynamics, and the management of discourse. Elon Musk’s vision of harnessing this space for significant debates about society remains overshadowed by the complexities inherent in digital communication and the varied realities of social media usage across the globe.

  • Brazil’s Supreme Court Reinstates X After Musk Meets Court Requirements

    Brazil’s Supreme Court Reinstates X After Musk Meets Court Requirements

    Brazil’s Supreme Court has given the green light for the social media platform X (formerly known as Twitter) to resume operations in the country, effectively ending a prolonged conflict between Elon Musk, the platform’s owner, and Brazilian officials.

    The platform was initially suspended in late August after Musk declined to follow court orders designed to tackle misinformation and anti-democratic narratives.

    Justice Alexandre de Moraes, who has been at the forefront of enforcing Brazilian regulations, authorized X to restart its services on Tuesday, following the company’s fulfillment of several legal conditions.

    These conditions included paying hefty fines, designating a local legal representative, and blocking accounts identified as promoting harmful content.

    X’s adherence to these requirements marks a notable change for Musk, who had criticized these actions as censorship and referred to Moraes as a “dictator.”

    The decision to reinstate X was welcomed by numerous Brazilian officials as a triumph for the rule of law. Communication Minister Juscelino Filho expressed that this situation highlighted the necessity for even large multinational corporations to adhere to Brazilian laws.

    “We have shown the world that our laws must be followed, no matter who you are,” Filho remarked.

    With over 21 million users, Brazil ranks as X’s sixth-largest market globally and has become a critical battleground in the fight against online misinformation.

    The Supreme Court’s suspension of X was triggered by Musk’s failure to appoint a local representative and address outstanding fines, along with the company’s resistance to a series of court rulings aimed at mitigating the spread of far-right misinformation.

    These legal measures were deemed essential for upholding democracy, especially in the wake of the January 2023 riots in Brasília, which many experts attributed, in part, to provocative content circulating on social media.

    Musk initially pushed back against the suspension, arguing it violated free speech and subsequently withdrew X’s legal representation from Brazil. He even likened Moraes to the fictional villain Voldemort in a social media post.

    However, in the weeks leading up to the recent ruling, Musk appeared to soften his position.

    X appointed Brazilian attorney Rachel de Oliveira Conceicao as its local representative and complied with the court’s directives by blocking nine accounts tied to misinformation efforts.

    Justice Moraes ordered Brazil’s telecommunications regulatory body, Anatel, to restore X’s services within 24 hours. While users were still unable to access the platform as of Tuesday evening, it was anticipated that X would be back online shortly.

    In reaction to the ruling, X’s Global Affairs account expressed that the platform was “proud to return to Brazil” and reaffirmed its dedication to free speech while adhering to local regulations.

    Musk’s decision to comply with Brazilian court rulings is perceived as a strategic choice, especially given the public backing for Moraes’ actions among the Brazilian populace.

    With municipal elections taking place, X’s return comes at a pivotal time, although many users had already shifted to alternative platforms such as Bluesky and Threads during the suspension.

    Pro-democracy advocates celebrated the outcome as a victory for Brazilian independence and democratic principles.

    “This wasn’t about censorship,” remarked political analyst Gerson Camarotti on GloboNews. “It was about honoring judicial rulings.”

    As X gears up for its online comeback, this incident highlights the complexities Musk confronts in balancing global regulations with his commitment to free speech.

  • What It Would Take to Win Me Back Again

    What It Would Take to Win Me Back Again

    After Elon Musk acquired Twitter and transformed it into X, many changes were bound to occur. As a result, several users, including myself, have exited the platform due to its new trajectory. I often find myself contemplating a return, but here’s what it would take to bring me back.

    1 Enhanced News Curation

    Musk claims that X is the top news platform globally. While I’m not sure if this assertion is accurate, it’s undeniable that some significant stories have emerged on X before mainstream outlets picked them up. However, my biggest concern was the rampant spread of misinformation.

    X’s algorithms seem to favor sensationalist content, particularly if it’s shared widely, regardless of its factual accuracy. If these algorithms could be adjusted to prioritize credibility and subjects that genuinely engage users, the overall quality of news would likely improve for many.

    2 Enhanced Content Moderation

    Labeling X as the “free speech platform” led to fewer restrictions on what users could post. As a result, there has been a noticeable increase in hate speech, not to mention disinformation. Personally, I encountered more harmful content here than on any other mainstream social platform.

    I believe that diverse opinions can coexist alongside robust moderation. Clear and consistent policies against harmful content must be established and enforced. Unfortunately, I found the enforcement on X to be lacking.

    3 Reviving the Old Verification System

    In the past, a blue checkmark indicated that the account belonged to a verified celebrity, journalist, government official, or any notable entity of public interest. Now, anyone can obtain this verification through X Premium (previously Twitter Blue), which offers additional features along with a boost in perceived legitimacy.

    This dilution has made it challenging to identify genuine accounts, as fake profiles can now masquerade as real ones while spreading hate and misinformation. A return to the previous verification system is essential for restoring a sense of credibility to the platform.

    4 Addressing the Bot Crisis

    Bots are rapidly disseminating false information and exploiting the algorithm for harmful purposes on X. Their prevalence has eroded the platform’s integrity for many users. Although Musk announced a cleansing of these accounts, my interest in returning would significantly increase if we could be assured that the bot issue has been adequately addressed.

    5 Free Basic Features

    Features like editing posts or publishing longer content should not be locked behind a paywall with an X Premium subscription. There have been countless times when I made an error, necessitating a deletion, followed by an edit and repost, or when I exceeded character limits and had to create a thread to express my thoughts fully.

    I get that X must generate revenue. Certain features, such as ad-free browsing or customizable app icons, can enhance the value of subscribing. However, basic functionalities should remain accessible to all users.

    6 Reduce the Ads

    During my time on X, I found the volume of ads to be excessive. This would be more tolerable if the ads were relevant, but I often encountered dubious-looking scams being promoted, which became intolerable.

    Ads are so pervasive that even X Premium subscribers still see ads—albeit half as many as those on the standard or Basic plan. To eliminate ads completely, one must opt for X Premium+.

    7 Reviving Third-Party Apps

    I was a huge fan of using Tweetbot for its sleek interface, extensive customization options, enhanced timeline management, and ad-free experience. When X limited access to its API at the start of 2023, it essentially shut down any third-party services that aimed to improve the user experience on X.

    This forced me back to the official X app and website, which came with overwhelming advertisements, minimal customization, and no timeline control. Should they ever reinstate their API for third-party apps, I know many users, myself included, would happily return.

    Despite the setbacks from actions like rebranding Twitter to X, many of us were willing to stick around. However, with these cumulative changes on the platform (both before and after), leaving has become a more appealing option. X has the potential to be an excellent platform for engaging with diverse perspectives, but I just hope that the adjustments I mentioned could be made for me to consider coming back.

  • 60+ Twitter Stats to Boost Your Branding in 2024

    60+ Twitter Stats to Boost Your Branding in 2024

    If you’ve been keeping an eye on the latest news, you’re probably aware that X (formerly known as Twitter) has seen some major transformations.

    These changes range from updates to Twitter Blue to new policies and shifts in leadership, including Elon Musk resigning as CEO, all of which have influenced the platform’s current state.

    So, what do the most recent statistics about X (Twitter) indicate?

    Even with all the upheaval, X remains an essential business platform, actively working to regain advertisers’ trust through new features like Twitter Blue and various advertising incentives.

    For example, a report on social media revealed that 77% of X/Twitter users have a favorable view of brands focused on community engagement.

    To thrive on X (Twitter) in 2024, it’s crucial to understand how the platform is performing. We’ve compiled the latest statistics to help you fine-tune your marketing strategies and increase your visibility.

    X (Twitter) Demographic Statistics

    After navigating through the turbulence, as of April 2024, X (Twitter) boasts over 250 million daily active users and more than 550 million monthly active users (MAUs).

    As of the same date, the U.S. led the globe in X/Twitter users, with 106.23 million users, followed by Japan with 69.28 million and India with 25.45 million users. For further insights into Twitter demographics, you can check here.

    1. X/Twitter has over 550 million monthly active users.
    2. The U.S. tops the list of X/Twitter users with 106.23 million, with Japan and India following closely at 69.28 million and 25.45 million, respectively.
    3. The male audience on X/Twitter comprises 60.9%, while females account for 39.1%.
    4. The largest group of X/Twitter users (36.6%) falls within the 25 to 34 age range. Users aged 18-24 make up 34.2%, while those aged 35 to 49 account for 19.7% of the user base.
    5. As of April 2024, X is the 13th most popular social media platform based on user numbers.
    6. The platform Twitter.com received 112.9 billion visits in 2023.
    7. As of September 2023, 41% of X/Twitter users in the UK belong to high-income groups, 32% are in the medium-income category, and the remaining 27% are classified as low-income.
    8. A survey indicated that 40% of X/Twitter users are likely to continue using the platform in a year, while 35% believe it’s somewhat likely, and one-fourth are highly unlikely to do so.
    9. 29% of Americans earning above $100,000 annually use X/Twitter, while 20% earn between $70,000 and $99,000, 21% earn between $30,000 and $69,000, and 18% earn less than $30,000.
    10. Only 26% of American men and 19% of women use the platform.
    11. 29% of U.S. Twitter users hold a degree beyond a college education, while 24% possess at least a college degree, and 15% have completed high school or less.

    Sources: Data on X, Global X/Twitter audience, X/Twitter worldwide gender, Age groups, Total website visits, Household income UK, Statista, Pew Research.

    X (Twitter) Usage Statistics

    As one of the fastest-paced social networks, activity on X/Twitter never slows down. On average, users spend 30 minutes each day on the platform, making it a crucial spot for adults eager to stay informed.

    Interestingly, while only 14% of Americans get their news from X, a notable 53% of its users visit the platform specifically for news. The continuous flow of tweets on almost every conceivable topic ensures there’s always something fresh to discover, be it breaking news, entertainment, or live events.

    1. On average, an X/Twitter user spends 30 minutes daily on the platform.
    2. In 2024, X/Twitter boasts over 8 billion daily active user minutes, marking a 10% increase from the previous year.
    3. Four out of five user sessions feature video watching on Twitter.
    4. Overall, video views on X/Twitter have been growing at an average rate of 35% year over year, with viewers spending an additional 17% of their time watching videos.
    5. In March 2024, Twitter users spent 385 million hours watching videos—equivalent to about 1.4 trillion seconds, 23 billion minutes, or 16 million days worth of content.
    6. The most-followed accounts include personalities like Elon Musk (195.8 million followers), former U.S. President Barack Obama (131 million), and Cristiano Ronaldo (112 million).
    7. The Immersive Video player has more than 100 million daily users, with a majority being Gen Z, the fastest-growing demographic on X.
    8. The ‘😂’ emoji is the most frequently used, with over 3.7 billion instances.
    9. On the day of the Paris Olympics opening ceremony, users posted more than 13 million tweets, a 25% increase from the Tokyo Olympics.
    10. Twitter users are spending 118% more time checking their direct messages (DMs).
    11. Around 80% of X/Twitter users who check their DMs also engage with conversations.
    12. On Selection Sunday, Twitter recorded over 13.5 million video views, reflecting a 35% rise from the previous year.
    13. Daily, vertical videos on X/Twitter attract more than 100 million viewers.

    Sources: Pew Research, Data on X, Daily user active minutes, Video views on X, Time spent watching videos, Wikipedia, Global Town Square, Exploding Topics, Time spent in DMs, X/Twitter post, Selection Sunday.

    X (Twitter) Engagement Statistics

    X/Twitter excels at fostering quick engagement. Creativity and effective communication are crucial for getting your message across. Unlike other platforms, Twitter relies heavily on impactful wording.

    Pair your content with relevant hashtags to enhance your reach; using just one or two hashtags can boost engagement by 21%.

    Including GIFs and videos can provide additional context to your messages. Here are some notable Twitter engagement statistics to help you brainstorm innovative strategies:

    1. News and entertainment make up the top reasons for using X/Twitter, accounting for 48% of its usage.
    2. A 2023 report states that 99.9% of X users also engage with other social media platforms.
    3. The average median posting frequency on X/Twitter is 3.31 per week.
    4. Media accounts lead in tweet frequency, averaging 50.2 posts per week.
    5. The median engagement rate across X/Twitter is merely 0.029%.
    6. Sports teams achieve the highest engagement rates at 0.072%, followed by higher education at 0.053% and non-profits at 0.044%.
    7. The ideal posting times for X/Twitter are between 8-10 a.m. on weekdays.
    8. Verified accounts experience three times more interactions than non-verified ones.
    9. The average engagement rate for videos on X/Twitter is 0.17%.
    10. The hot beverage emoji was the most frequently used food and drink emoji on X in 2023, appearing 241 times per 100,000 tweets.
    11. The top four conversation topics on X/Twitter in 2023 were sports, gaming, music, and food.
    12. User engagement on Twitter Communities exploded, showing a 495% growth in Active Minutes year over year.

    Sources: Exploding Topics, Data Reportal, RivalIQ, Social Media Benchmark Report, Emplifi, SocialInsider, Statista, X top conversations, Twitter Communities.

    X (Twitter) Business Statistics

    In spite of recent uncertainties, Twitter continues to be a crucial platform for business engagement. Users show a high level of interaction with brands, with 33% seeking responses to their queries and 16% using the platform for brand research. Furthermore, 40% of users have made purchases based on content they encountered on Twitter.

    Businesses leverage the platform for customer support and sales, demonstrating X’s ongoing importance in the business sector.

    Here are more statistics highlighting X’s potential for businesses:

    1. 75% of X/Twitter users engage with brands through the platform.
    2. 33% of users communicate with brands to get answers to questions.
    3. 20% use the platform to voice complaints about brands.
    4. A study involving 1,300 X/Twitter users found that 29% expect businesses to respond to their messages within one hour.
    5. Overall Tweet frequency has decreased by about 15%, from 3.9 posts in 2022 to 3.31 posts in 2023, as brands pull back on their efforts.
    6. Engagement rates have dropped nearly 20% this year.
    7. Approximately 1.7 million new users join X/Twitter every day.
    8. A Q4 2023 report indicated that X/Twitter has a worldwide Attention Metric (AU) of 33.5, securing the sixth position.
    9. According to data sourced from 239 companies, the median number of Twitter followers for businesses of all types is slightly over 1,000.
    10. As of January 2023, 44% of marketers incorporate X/Twitter into their digital marketing campaigns.

    Sources: Khoros, RivalIQ, eMarketer, Databox, Statista.

    X (Twitter) Ads Statistics

    According to a recent study by Kantar, 26% of marketers intend to reduce their ad spending on X (formerly Twitter) in 2025, marking the steepest decrease noted across major global ad platforms. Trust in X’s advertising has plunged sharply under Elon Musk, dropping from 22% in 2022 to just 12% in 2024.

    Moreover, only 4% of marketers consider ads on X to offer brand safety, while Google rates a much higher 39% in that regard.

    Despite these challenges, X is proactively working to restore advertiser confidence by introducing improved ad placement controls, in-house content moderation, and new advertising incentives.

    These initiatives are beginning to yield positive effects as feedback improves. Twitter can still serve as an effective advertising platform for businesses of all sizes.

    It’s crucial to stay informed and adjust your X advertising strategy according to the latest statistics and platform developments.

    1. X/Twitter now has over 535 million global monetizable monthly active users (mMAU).
    2. The average cost-per-thousand impressions (CPM) for X/Twitter ads in 2024 is $3.11.
    3. Across various industries, X/Twitter ads show an average click-through rate (CTR) of 0.86%.
    4. The average cost-per-click (CPC) for X/Twitter ads is $0.58 across all industries, which is significantly lower than what is typically seen on Instagram.
    5. In 2024, Twitter’s share of digital advertising revenue is projected to drop to 0.7% globally.
    6. Total ad engagements on X/Twitter have grown by 22%.
    7. A recent survey found that less than 25% of marketers plan to increase their marketing activities on X/Twitter.
    8. X/Twitter users are seven times more likely to engage with a vertical video ad compared to the same ad appearing on the Home timeline.
    9. Video views are increasing at an impressive average rate of 35% year over year.
    10. The media sector leads in X/Twitter ad contributions, making up 32.4% of the total.
    11. X/Twitter has recently compensated over 80,000 creators on the platform through ad revenues.
    12. Ad reach among men on X/Twitter stands at 64.3%, while female ad reach is at 35.7%.
    13. A study conducted on X/Twitter found that marketers got an average return of $2.70 for every dollar spent on ads, yielding an ROI that is roughly 40% higher than other media channels.

    Sources: Twitter Business, Brafton, Statista, X Ad revenue, X Business, Social media data, eMarketer, Data Reportal, X Marketing.

    X (Twitter) offers tremendous potential for rapid communication with your target audience. Optimizing your tweets involves scheduling them for optimal times, monitoring brand mentions, responding swiftly, reaching out to influencers, and collaborating with other brands for cross-promotion and analysis.

    The statistics provided above give insight into the current state of Twitter. As the platform undergoes redevelopment, it’s important to stay updated on the latest changes to formulate a strategic approach.

  • X Replaced Water Gun Emoji With an Actual Gun on iOS

    X Replaced Water Gun Emoji With an Actual Gun on iOS

    The update, which quietly appeared in recent days, marks a return to the original gun emoji that was replaced by a water gun in 2016.

    The decision to revert to the real gun emoji has sparked debate online. Some users argue that emojis should accurately represent their intended objects, while others are concerned that this change could trivialize gun violence, especially in light of ongoing discussions about firearm safety.

    The original switch to a water gun was part of a broader effort by tech companies to reduce the depiction of violence in digital communication. Apple was among the first to make this change, and other platforms followed suit. The reintroduction of the real gun emoji by X now appears to reverse this trend.

    Critics of the move are calling on X to reconsider, arguing that the presence of a gun emoji could have unintended consequences, particularly among younger users. Meanwhile, some users have welcomed the return, saying it offers a more straightforward representation.

    X has not yet issued a statement explaining the reason behind the change. As the discussion continues, it highlights the ongoing challenge for tech companies in balancing user preferences with social responsibility.

  • Elon Musk To Introduce Dislike Button For X Replies

    Elon Musk To Introduce Dislike Button For X Replies

    Elon Musk announced plans to introduce a “dislike” button for replies on X, the social media platform formerly known as Twitter.

    For years, social media platforms have grappled with the challenge of balancing positive and negative feedback mechanisms.

    While the “like” button has become a ubiquitous feature, allowing users to express approval or agreement with a single click, the absence of a corresponding “dislike” button has often left users with limited options for expressing disapproval or disagreement.

    Musk’s proposal aims to address this gap, providing a more nuanced and comprehensive feedback system.

    In addition to its impact on user interactions, the dislike button could also influence the way content is curated and promoted on the platform.

    Social media algorithms typically prioritize content based on user engagement, with likes and shares playing a key role in determining what appears in users’ feeds.

    The introduction of a dislike button could add a new dimension to these algorithms, potentially leading to a more balanced and diverse range of content.

    By taking into account both positive and negative feedback, the platform could better reflect the full spectrum of user opinions and preferences.

  • Twitter (X) Hides Likes For All Users

    Twitter (X) Hides Likes For All Users

    Private Likes feature will be introduced on the X platform to increase user privacy.

    Elon Musk announced on Wednesday that a new feature is coming that will automatically hide all likes for X users.

    X is introducing “private likes,” and you’ll probably start seeing them on users’ timelines starting Wednesday.

    So, users’ likes on the platform will be hidden by default, letting them like content without stressing about who might see it.

    Musk said it’s “important to let people like posts without getting attacked for it.”

    Last month, Haofei Wang, X’s director of engineering, mentioned that the upcoming change is designed to help protect users’ public image.

    “Yeah, we’re making likes private. Public likes are encouraging the wrong kind of behavior,” he posted on X.

    For example, lots of people hold back from liking content that might be a bit “edgy” because they’re worried about getting trolled or hurting their public image.

    “Pretty soon, you can like posts without worrying about who might see it. Just a heads-up: the more posts you like, the better your ‘For You’ feed will get,” Wang mentioned.

    So, on the social media platform, only you and the author can see the like.

    The author will get a notification, but no one else will. Only you can see your bookmark. We could even let users customize it,” said Wang. “Soon, you’ll be able to like posts without worrying about who sees it. Plus, remember, the more posts you like, the better your ‘For You’ algorithm will get,” Wang added.

  • Twitter AI Prompts Generator [year]: Instant Unique Tweets

    Twitter has evolved into a strong communication tool that also aids in brand marketing and sharing of content today.

    Though it is really difficult to craft eye-catching and compelling tweets but Twitter AI Prompt Generator has made this process streamlined and simple.

    This cutting-edge program uses artificial intelligence to produce interesting and relevant tweet prompts, allowing users to improve their tweeting experience and attract their audience.

    Twitter AI Prompts Generator

    The Twitter AI Prompts Generator acts as a virtual assistant for Twitter users, providing them with an array of tweet ideas based on their preferences. With a user-friendly interface, the generator presents a box where users can input their desired topic, theme, or idea.

    By leveraging sophisticated AI algorithms and models, the generator analyses the provided information and produces a range of compelling tweet prompts that are tailored to resonate with the target audience.

    From thought-provoking questions to catchy statements, the Twitter AI Prompts Generator serves as a valuable resource for users seeking inspiration and guidance in creating captivating tweets.

    Features

    • AI-Powered Tweet Generation: The Twitter AI Prompts Generator utilizes advanced artificial intelligence technologies to generate original and engaging tweet prompts. By leveraging cutting-edge algorithms, it ensures that the generated prompts are relevant, diverse, and compelling.
    • Customization Options: Users have the flexibility to input their desired topic or theme, enabling the generator to provide tweet prompts that align with their specific interests or objectives. This customization feature ensures that the generated content remains relevant and targeted.
    • Time-Saving Solution: Crafting creative tweets can be a time-consuming process. The Twitter AI Prompts Generator eliminates the need for extensive brainstorming by instantly providing users with a wide range of tweet ideas. This saves valuable time and allows users to focus on other aspects of their social media strategy.
    • Enhanced Engagement: The produced tweet prompts are intended to start conversations, create likes and retweets, and ultimately increase user engagement. The generator assists users in connecting with their audience on a deeper level by including interesting and attention-grabbing information.

    How to Use

    Using the Twitter AI Prompts Generator is simple and straightforward. Follow these steps to make the most of this powerful tool:

    • Visit the Twitter AI Prompts Generator website or access it through a compatible platform.
    • Locate the input box or field provided on the generator's interface.
    • Enter your desired topic, theme, or idea that you want the tweet prompts to be based on.
    • Click the "Generate" button or equivalent to initiate the AI's analysis process.
    • Wait for a few moments as the generator processes your input and generates a series of tweet prompts.
    • Review the generated prompts and select the ones that resonate with your objectives and target audience.
    • Customise and refine the selected prompts as needed to align them with your brand voice and style.
    • Copy and paste the finalized tweet prompts into your Twitter account or social media management platform.

    FAQs (Frequently Asked Questions)

    Is the Twitter AI Prompts Generator free to use?

    Yes, the Twitter AI Prompts Generator offers free access to users.

    How does the AI generate tweet prompts?

    The AI-powered generator employs advanced algorithms and models that analyze the user-provided input to generate tweet prompts. These algorithms consider factors such as relevance, engagement, and audience appeal.

    Can I customize the generator to match my writing style?

    While the Twitter AI Prompts Generator primarily focuses on generating relevant and engaging tweet prompts, personalization options may vary. However, the tool aims to provide a wide range of prompts that can be adapted to various writing styles.

    Are the tweet prompts generated by the AI original?

    Yes, the AI-powered generator creates original tweet prompts based on user-provided input. The AI models are trained to generate unique and compelling content to ensure the prompts are fresh and relevant.

    The Twitter AI Prompts Generator transforms the way users approach tweet creation. By utilizing the power of AI the process of tweet creation has been streamlined.

    If you are looking to increase your Twitter presence as a social media manager, content creator, brand manager, or influencer then this Twitter AI Prompts Generator can be of extreme help to not only improve your tweeting experience but also connect you with your targeted audience on a deeper level

  • Elon Musk to launch video and audio calls on Twitter

    Calls on Twitter? YES! It is happening! According to Elon Musk, Twitter will soon be able to make audio and video calls.

    On Tuesday, Musk tweeted, “As of soon, you’ll be able to talk with anyone on this platform through your handle.”.

    It allows you to communicate with people anywhere in the world without providing your phone number.”

    Musk contended on Twitter that Meta’s WhatsApp messaging service “cannot be trusted.”

    In addition to Messenger, Signal, Telegram, and WhatsApp, Twitter would offer its messaging service.

    As part of its privacy efforts, Twitter on Wednesday will encrypt direct messages on its platform.

    Despite Musk’s decision to purchase Twitter for $44 billion late last year, he has implemented changes in seemingly impulsive ways, sometimes confusing users.

    It has been suggested publicly that Twitter will build an all-purpose “X” application that integrates messaging, payments, and other features.

    Keeping the Twitter service name but getting rid of the company name, Musk recently made Twitter part of a shell corporation called “X.”.

  • What is Linda Yacccarino Salary At Twitter?

    Learn how much Linda Yaccarino, Twitter’s new CEO, will be paid. Learn about her media experience and previous salaries.

    Table of Contents

    Linda Yaccarino Salary

    $4 Million to $5.5 Million

    • According to reports, Yaccarino is a successful advertising executive and CEO of Twitter, hired by Elon Musk. Her net worth is estimated to be between $10 million to $32 million, and she reportedly earns a salary of $4 million to $6 million per year at Twitter.

    Twitter CEO Elon Musk announced on May 12, 2023, that Linda Yaccarino, a former NBC Universal executive, and chair of advertising sales, would succeed him as the company’s new CEO. After the news broke, many people were left wondering about Yaccarino’s salary at the social media giant.

    Unfortunately, Twitter has yet to reveal Yaccarino’s salary. Her salary, however, is expected to be made public in the coming weeks once she officially begins her new role at the company. While we have not determined what she’ll be paid, we can make educated guesses based on Yaccarino’s previous earnings and experience.

    According to reports, Yaccarino earned $4 million as a top advertising executive for NBC Universal, where she was chairman of global advertising and partnerships for the past two years. She was responsible for developing advertising strategies across the company’s platforms, including NBC, Telemundo, and NBCUniversal Cable Entertainment.

    Who is Linda Yaccarino?

    Before becoming chairman, Yaccarino was NBC Universal’s advertising and client partnerships chairman. She joined CNBC in 2011 as president of cable entertainment and digital sales, in charge of advertising sales and business development across all of CNBC’s platforms.

    Yaccarino was the executive vice president and COO of advertising sales, marketing, and acquisitions at Turner for nearly 20 years before joining NBC Universal. She was responsible for developing and implementing Turner’s ad sales strategy across its various networks, including CNN, TNT, and TBS.

    Given her extensive experience and success in the media and entertainment industries, Yaccarino’s salary at Twitter is likely to be comparable to her previous earnings. It’s also worth noting that at Twitter, her primary focus will be business operations, whereas Elon Musk will be in charge of product design and new technology. As a result, her salary may reflect this division of responsibilities.

    Finally, we can only speculate on Yaccarino’s salary once Twitter publicly discloses it. However, given her track record in the industry, she will likely earn a sizable salary in her new role as CEO of Twitter.

  • Twitter Users Can Now Monetize Their Tweets

    The maximum character length for a single tweet on Twitter Blue has increased to 10,000 characters. In addition to adding bold and italic formatting to tweets, this update was revealed by the Twitter Write an account on Thursday. Additionally, you may earn some money from your lengthy tweets.

    Twitter Write said in a tweet (thankfully not 10,000 characters long): “We’re improving Twitter’s writing and reading experience!” Tweets up to 10,000 characters are now supported with bold and italic text formatting, starting today. Tap on ‘Monetization’ in settings to enable Subscriptions to earn income directly on Twitter. Sign up for Twitter Blue to access these new features.

    Compared to the previous limit of 4,000 characters for Twitter Blue subscribers, the move to 10,000 characters is a significant increase. Additionally, twitter blue tweets can be formatted in bold and italics to make them more distinguished from normal tweets.

    In an effort to help Twitter bounce back financially, owner Elon Musk has been pushing Twitter Blue, which is currently $8 a month or $84 a year. In addition to writing lengthy tweets, Blue subscribers can edit or delete recent tweets, save tweets for later, upload lengthy videos, and apply themes to their Twitter pages. Musk still has a difficult time making enough money to pay off the company’s enormous debt, particularly if he continues to rely on Blue subscriptions.

    Several snarky comments were left on the tweet announcing the change to 10,000 characters and improved formatting on Twitter. “Italics and bold for $8 per month? Quite the package deal, one user commented. Another person commented, “Oh joy, even longer tweets to never read and immediately block.” A third asked, “You want writers to pay YOU to write essays on your platform?”

    Twitter is attempting to sweeten the deal by encouraging subscribers to get paid for their lengthy tweets because many people object to the idea of paying to use Twitter Blue. For Twitter Blue users, there is a setting called Monetization that advertises bonus content for your most devoted followers. This monetization strategy suggests giving your most devoted fans something extra in exchange for them making a certain sum of money.

    Twitter estimates that a Blue user who charges $4.99 per user per month for bonus content could make anywhere between $300 and more than $3,000 per month in the Monetization section under Settings. Naturally, your bonus material would need to be alluring and intriguing enough to persuade enough people to pay for the opportunity. Users of Twitter Blue must be at least 18 years old, have 500 followers, and have used Twitter within the previous 30 days in order to be eligible for this plan.

  • Twitter Launches Blue, Gold and Grey Verified Buttons

    Elon Musk tweeted on Friday that Twitter will relaunch account verification next Friday, Dec. 2. Earlier this month, Twitter pulled its paid membership tier Twitter Blue.

    It’s changing, though. Musk says there will be three checks this time: “Gold checks for companies, gray checks for governments, and blue checks for individuals.”

    It won’t be enough to pay $8 for Twitter Blue. Before the check activates, all verified accounts will be manually authenticated.”

    He wrote, “Painful, but necessary.”.

    It’s a full circle for Musk and Twitter. Checkmarks were originally used to verify users’ identities on Twitter. Musk ruined it when he took over Twitter by making it another perk of Twitter Blue. All you had to do was spend eight bucks to get a checkmark, and that’s what everyone did, spreading fake news and confusing users who no longer knew who to trust.

    Check out this recap for more details. It’s enough to say that Musk and Twitter stumbled aimlessly, killing features and bringing them back all the time, before finally deciding to authenticate accounts before granting them checkmarks, which was what Twitter did before Musk.

    Authentication by Twitter, however, won’t be free anymore; users, companies, and (seemingly) governments and related organizations will have to pay eight bucks.

    Musk said next week, and he’ll provide a “longer explanation” about how the new system works.

  • Donald Trump Is Back On Twitter After Years Of Ban

    Elon Musk, the billionaire owner of Twitter, has reinstated former President Donald Trump’s account.

    A narrow majority of Twitter users voted for Trump’s reinstatement on Friday and Saturday, Musk polled. Musk tweeted on Saturday evening, “The people have spoken. Trump will be reinstated.” the Latin phrase “Vox Populi, Vox Dei” means “people’s voice is God’s voice.”

    Before convening a “content moderation council with widely diverse viewpoints,” Musk had said he would not make major content decisions.

    Following Trump supporters’ breach of the Capitol on Jan. 6, 2021, claiming his tweets glorified violence. Similar moves followed from Facebook, Instagram, YouTube, Snapchat, Twitch, and others.

    Twitter has reinstated the former president’s account for the first time, giving him access to the powerful megaphone he used to attack political enemies and stir up fans, as well as reach an audience of nearly 90 million followers as his tweets were amplified across Twitter and mainstream media.

    Trump and some of his allies launched Truth Social after being exiled from mainstream social media. In January 2021, Trump last tweeted. It remains to be seen whether Trump will return to Twitter. According to Bloomberg News, Trump told the Republican Jewish Coalition on Saturday he doesn’t see any reason to return to Twitter.

    Tesla’s Musk has promised to advance free speech by “unlocking” Twitter’s potential after months of legal wrangling. Musk had criticized the platform before his purchase, saying it should allow all legitimate addresses, including harassment and hate speech.

    Some employees and contractors responsible for ensuring that harmful content doesn’t take over Twitter were laid off or quit during Musk’s first chaotic weeks.

    During a May conference, Musk called Twitter’s decision to ban Trump “morally bad” and “extremely foolish.” Musk also opposes permanent bans on social media.

    The move alienated a large part of the country and didn’t end up preventing Donald Trump from speaking,” he said.

    The site will still deemphasize what Musk calls “negative/hate tweets.” He has already reversed bans on right-wing author Jordan Peterson and the conservative website The Babylon Bee.

    As growing polarization and increasingly aggressive rhetoric from Republicans fuel the prospect of political violence, Trump’s reinstatement on Twitter comes at a time of heightened concerns.

    Trump on Truth Social openly embraces the far-right QAnon conspiracy theory. Trump reaches far fewer followers on Truth Social – 4.5 million -but screenshots and quotes still circulate on platforms that have banned him and other right-leaning social media sites.

    It is unlikely that he will tone it down or rein it in if he gets back on one of these major platforms, Nicole Gill, executive director of Accountable Tech, said ahead of Twitter’s announcement, because his rhetoric has escalated since he has been relegated to his own social media platform. His ‘Big Lie’ is fueling wherever he can.”

    Especially with Trump’s announcement that he’ll run for president again in 2024, Twitter’s move could have an impact beyond its platform.

    Considering “signals related to real-world harm” in making its decision, Facebook is considering lifting its suspension of the former president in January 2023. When the risk of violence drops, YouTube will allow Trump to post videos again.

    Trump’s return to Twitter would also have implications for Truth Social.

    Trump has signed an agreement with Truth Social to post there first and refrain from publishing the same content on any other social media site for six hours — except for political messages, political fundraising, and get-out-the-vote efforts, which he may post anywhere at any time.

  • Why Would Twitter Charge $20 For Blue Ticks?

    The world’s most influential social media site will revise its user verification process, Elon Musk said in a tweet on Sunday.

    According to Musk’s tweet, the entire verification process is currently being redesigned.

    Two people familiar with the matter reported on Sunday that Twitter is considering charging for the coveted blue check mark that verifies the identity of an account holder.

    According to the report, if the project moves forward, users would have to subscribe to Twitter Blue at a cost of $4.99 per month or risk losing their “verified” badges.

    In spite of the fact that Tesla’s CEO has yet to make a final decision, and the project may still be scrapped, according to Platformer, it is likely that verification will be incorporated into Twitter Blue in the near future.

    According to an internal correspondence seen by The Verge on Sunday, Twitter will increase its subscription price for Twitter Blue, which also verifies users, from $4.99 per month to $19.99 per month.

    With the launch of Twitter Blue last June, the platform launched its first subscription service, which offers “exclusive access to premium features” for a monthly subscription fee, including the option to edit tweets.

    In April, Musk surveyed his millions of followers on Twitter, asking if they wanted an edit button on tweets. The feature was also released earlier this month. The majority of respondents had answered in the affirmative.

    In a separate report on Sunday, citing employees who are familiar with the matter, Musk has requested that logged-out Twitter users be redirected to Twitter’s Explore page where trending tweets are displayed.

    Can I pay $20 to get a blue tick on Twitter?

    No, the blue tick is not something you can buy for any profile. Only influencers and businesses which already have the tick have to pay $20 to keep that blue tick or they’ll lose it.