If you've been keeping an eye on the latest news, you're probably aware that X (formerly known as Twitter) has seen some major transformations. These changes range from updates to Twitter Blue to new policies and shifts in leadership, including Elon Musk resigning as CEO, all of which have influenced the platform's current state. So, what do the most recent statistics about X (Twitter) indicate? Even with all the upheaval, X remains an essential business platform, actively working to regain advertisers' trust through new features like Twitter Blue and various advertising incentives. For example, a report on social media revealed that 77% of X/Twitter users have a favorable view of brands focused on community engagement. To thrive on X (Twitter) in 2024, it's crucial to understand how the platform is performing. We've compiled the latest statistics to help you fine-tune your marketing strategies and increase your visibility.

X (Twitter) Demographic Statistics

After navigating through the turbulence, as of April 2024, X (Twitter) boasts over 250 million daily active users and more than 550 million monthly active users (MAUs). As of the same date, the U.S. led the globe in X/Twitter users, with 106.23 million users, followed by Japan with 69.28 million and India with 25.45 million users. For further insights into Twitter demographics, you can check here.
  1. X/Twitter has over 550 million monthly active users.
  2. The U.S. tops the list of X/Twitter users with 106.23 million, with Japan and India following closely at 69.28 million and 25.45 million, respectively.
  3. The male audience on X/Twitter comprises 60.9%, while females account for 39.1%.
  4. The largest group of X/Twitter users (36.6%) falls within the 25 to 34 age range. Users aged 18-24 make up 34.2%, while those aged 35 to 49 account for 19.7% of the user base.
  5. As of April 2024, X is the 13th most popular social media platform based on user numbers.
  6. The platform Twitter.com received 112.9 billion visits in 2023.
  7. As of September 2023, 41% of X/Twitter users in the UK belong to high-income groups, 32% are in the medium-income category, and the remaining 27% are classified as low-income.
  8. A survey indicated that 40% of X/Twitter users are likely to continue using the platform in a year, while 35% believe it's somewhat likely, and one-fourth are highly unlikely to do so.
  9. 29% of Americans earning above $100,000 annually use X/Twitter, while 20% earn between $70,000 and $99,000, 21% earn between $30,000 and $69,000, and 18% earn less than $30,000.
  10. Only 26% of American men and 19% of women use the platform.
  11. 29% of U.S. Twitter users hold a degree beyond a college education, while 24% possess at least a college degree, and 15% have completed high school or less.
Sources: Data on X, Global X/Twitter audience, X/Twitter worldwide gender, Age groups, Total website visits, Household income UK, Statista, Pew Research.

X (Twitter) Usage Statistics

As one of the fastest-paced social networks, activity on X/Twitter never slows down. On average, users spend 30 minutes each day on the platform, making it a crucial spot for adults eager to stay informed. Interestingly, while only 14% of Americans get their news from X, a notable 53% of its users visit the platform specifically for news. The continuous flow of tweets on almost every conceivable topic ensures there's always something fresh to discover, be it breaking news, entertainment, or live events.
  1. On average, an X/Twitter user spends 30 minutes daily on the platform.
  2. In 2024, X/Twitter boasts over 8 billion daily active user minutes, marking a 10% increase from the previous year.
  3. Four out of five user sessions feature video watching on Twitter.
  4. Overall, video views on X/Twitter have been growing at an average rate of 35% year over year, with viewers spending an additional 17% of their time watching videos.
  5. In March 2024, Twitter users spent 385 million hours watching videos—equivalent to about 1.4 trillion seconds, 23 billion minutes, or 16 million days worth of content.
  6. The most-followed accounts include personalities like Elon Musk (195.8 million followers), former U.S. President Barack Obama (131 million), and Cristiano Ronaldo (112 million).
  7. The Immersive Video player has more than 100 million daily users, with a majority being Gen Z, the fastest-growing demographic on X.
  8. The '😂' emoji is the most frequently used, with over 3.7 billion instances.
  9. On the day of the Paris Olympics opening ceremony, users posted more than 13 million tweets, a 25% increase from the Tokyo Olympics.
  10. Twitter users are spending 118% more time checking their direct messages (DMs).
  11. Around 80% of X/Twitter users who check their DMs also engage with conversations.
  12. On Selection Sunday, Twitter recorded over 13.5 million video views, reflecting a 35% rise from the previous year.
  13. Daily, vertical videos on X/Twitter attract more than 100 million viewers.
Sources: Pew Research, Data on X, Daily user active minutes, Video views on X, Time spent watching videos, Wikipedia, Global Town Square, Exploding Topics, Time spent in DMs, X/Twitter post, Selection Sunday.

X (Twitter) Engagement Statistics

X/Twitter excels at fostering quick engagement. Creativity and effective communication are crucial for getting your message across. Unlike other platforms, Twitter relies heavily on impactful wording. Pair your content with relevant hashtags to enhance your reach; using just one or two hashtags can boost engagement by 21%. Including GIFs and videos can provide additional context to your messages. Here are some notable Twitter engagement statistics to help you brainstorm innovative strategies:
  1. News and entertainment make up the top reasons for using X/Twitter, accounting for 48% of its usage.
  2. A 2023 report states that 99.9% of X users also engage with other social media platforms.
  3. The average median posting frequency on X/Twitter is 3.31 per week.
  4. Media accounts lead in tweet frequency, averaging 50.2 posts per week.
  5. The median engagement rate across X/Twitter is merely 0.029%.
  6. Sports teams achieve the highest engagement rates at 0.072%, followed by higher education at 0.053% and non-profits at 0.044%.
  7. The ideal posting times for X/Twitter are between 8-10 a.m. on weekdays.
  8. Verified accounts experience three times more interactions than non-verified ones.
  9. The average engagement rate for videos on X/Twitter is 0.17%.
  10. The hot beverage emoji was the most frequently used food and drink emoji on X in 2023, appearing 241 times per 100,000 tweets.
  11. The top four conversation topics on X/Twitter in 2023 were sports, gaming, music, and food.
  12. User engagement on Twitter Communities exploded, showing a 495% growth in Active M