Spider-Man: Brand New Day has raked in $19.2 million at the IMAX box office across China, setting new records for both opening day and opening weekend for the IMAX franchise.
This film marked the largest opening weekend ever for a single-character superhero movie in IMAX China, accounting for 16 percent of the country’s total box office during that period, despite representing only about 1 percent of total screenings.
Additionally, it achieved the highest opening day for a Hollywood release in IMAX China since Avengers: Endgame in 2019, earning $1.2 million — roughly one-third of the movie’s midnight gross nationwide.
“This exceptional performance highlights IMAX’s unique advantage in transforming compelling stories into must-see theatrical experiences while also reflecting the Chinese market’s ongoing enthusiasm for major event films,” said the CEO of IMAX China. “This strong opening energizes our momentum through the summer season, supported by a robust lineup of upcoming content.”