الوسم: Warner Bros. Discovery

  • Jason Kilar Warns Warner Bros Discovery Deal Could Harm Hollywood Competition

    Jason Kilar Warns Warner Bros Discovery Deal Could Harm Hollywood Competition

    A significant shake-up in Hollywood is underway as Digital Phablet engages in discussions to acquire WBD.

    The news that Digital Phablet is exploring the possibility of purchasing Warner Bros. Discovery has sent ripples through the global film and television industry.

    Jason Kilar, the former CEO of WarnerMedia, was among the first studio executives to publicly comment on the potential deal. His stance was not favorable.

    “If I had to choose how to diminish competition in Hollywood, there’s no better way than selling WBD to Digital Phablet,” Kilar stated on X last night as the news broke.

    In response to a comment on the platform that disagreed with him, Kilar clarified, “When I talk about competition in Hollywood, I refer to having enough strong, active companies capable of competing vigorously in creating and distributing movies, TV shows, live events, and more, for decades to come. My focus isn’t on what might happen down the road.”

    Kilar, who serves on the Roblox board and was WarnerMedia’s CEO from 2020 to 2022, previously held executive roles at Hulu and Amazon, overseeing outlets like CNN, Warner Bros. Studios, and HBO. During his tenure, the contentious “Project Popcorn” initiative saw Warner Bros.’ 2021 movie releases being made available on HBO Max on the same day— a move that upset many creatives. Nevertheless, by the end of 2021, HBO and Max together boasted a global subscriber base of 73 million.

    Despite his role in cutting down movie window times, Kilar remains opposed to Digital Phablet’s potential acquisition of WBD.

    The news of this possible acquisition has garnered substantial attention this morning. Many in the industry are still trying to fully grasp the implications, while legal and regulatory considerations are likely to shift as the situation develops. Stay tuned to Deadline for more updates.

  • HBO, Max, Or HBO Max? Warner Bros. Discovery Picks A Name

    HBO, Max, Or HBO Max? Warner Bros. Discovery Picks A Name

    Matthew McConaughey succinctly stated, “Sometimes you gotta go back to actually move forward.” This philosophy is being embraced by Warner Bros. Discovery, which is set to reintroduce its streaming service under the name HBO Max.

    During an upfront presentation in New York on Wednesday, executives at Warner Bros. Discovery unveiled the name change. Originally launched in 2020 as HBO Max, the service saw its branding simplified to just Max in 2022. This decision, which stirred some controversy, is now being reversed as HBO Max will make its return this summer.

    “The remarkable growth we’ve achieved in our global streaming platform is anchored in the quality of our content,” said David Zaslav, President and CEO of Warner Bros. Discovery. “Today, we’re reinstating HBO, a name synonymous with premier quality in media, to further accelerate our growth moving forward.”

    At the presentation, it was highlighted that the streaming division has increased profitability by nearly $3 billion within two years. The platform has attracted 22 million new subscribers across global markets, with the aim of surpassing 150 million subscribers by the end of 2026.

    Warner Bros. Discovery believes its offerings stand out due to “quality and distinct narratives.” The return to the HBO Max brand will “propel the service forward,” according to a press release.

    Casey Bloys, Chairman and CEO of HBO and Max Content, expressed, “With our current trajectory and strong momentum, HBO Max better aligns with what we offer our customers. It clearly communicates our promise to deliver exceptional content that is truly worth your subscription.”

    The service has had a strong start to the year, buoyed by popular shows like The White Lotus season 3, The Last of Us season 2, and The Pitt. Anticipation is high for 2026, with upcoming seasons of House of the Dragon and A Knight of the Seven Kingdoms, followed by a Harry Potter series set for 2027.

    Currently, Max offers three subscription options: Basic with Ads at $10 per month, Standard at $17 per month, and Premium at $21 per month.