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الوسم: Rhode

  • Hailey Bieber’s Nude Photos Spark Social Media Debate After Justin Bieber Post

    Hailey Bieber’s Nude Photos Spark Social Media Debate After Justin Bieber Post

    Digital Phablet – Hailey Bieber’s daring campaign receives mixed responses.

    In addition to her partnership with Skims—the billion-dollar shapewear company co-founded by Kim Kardashian—Hailey Bieber is making waves by helping to set “a new standard in softness.” The campaign’s catchy title hints at innovation, but it’s Bieber, the model turned Rhode skincare founder and Justin Bieber’s wife, who is expected to boost sales of Skims Everyday Cotton, described as a “premium cotton collection of bras and underwear.”

    “Hailey Bieber has a rare talent for making even the simplest pieces feel luxurious,” Kardashian commented on Bieber’s campaign images, shot by renowned photographer Mert Alas of the duo Mert and Marcus. “Her effortless sense of style makes her the ideal face to bring the Everyday Cotton line to life.”

    The collection, launched in February, features ten styles of bras and underwear; Bieber models the Triangle Bralette ($34) and the mid-rise Hipster Panty ($20).

    “To me, high-quality basics are the backbone of any wardrobe,” Bieber stated. “The Everyday Cotton line has all the qualities I value—it’s soft, comfortable, and versatile for any occasion. These are the pieces I find myself reaching for repeatedly.”

    Bieber joins an elite roster of celebrities chosen by Skims as prominent brand ambassadors, including Carmen Electra, Cardi B, Lana Del Rey, Sabrina Carpenter, Charli XCX, and Lisa from Blackpink. Thanks to Bieber’s extensive modeling background—featuring Guess, Ralph Lauren, Tommy Hilfiger, Levi’s, and a cover on Maxim—her campaign is notably minimalistic, showcasing solid gray and black-and-white photos.

    Fans and industry peers alike showered praise in the Skims Instagram comments section, from fellow Maxim cover models Elsa Hosk, Shanina Shaik, Jasmine Tookes, and Romee Strijd, to acclaimed photographer Zoey Grossman, who commented with “DAYMMMM SIS.” Kim Kardashian herself called her “so beautiful, hot, sexy, and adorable.”

    View the collection here and browse the vintage shots from her 2017 Maxim cover shoot.

    Justin Bieber supported his wife’s campaign by sharing images from her Skims shoot on his Instagram, amplifying its reach to millions of followers. His post featured Bieber in the brand’s underwear, with fans quickly recognizing his endorsement of his wife’s latest collaboration.

    The campaign sparked a lively debate on social media: many praised Bieber for openly supporting his wife’s ambitions and admired Bieber’s confidence as a model. Conversely, some questioned whether spouses should endorse nearly-naked images of their partners online. Others felt that such revealing fashion ads have become overly common on Instagram and called for stricter regulation of similar content, while some defended these posts as valid fashion advertising and artistic expression.

  • Hailey Bieber Sells Rhode to e.l.f. Beauty for $1 Billion

    Hailey Bieber Sells Rhode to e.l.f. Beauty for $1 Billion

    Hailey Bieber

    ALBAWABA – Hailey Bieber secures a game-changing acquisition for her Rhode skincare line.

    Also ReadKim Kardashian's $4M ring heist ends in verdict — but one walks freeKim Kardashian’s $4M ring heist ends in verdict — but one walks free

    Hailey Bieber’s Rhode skincare line has been acquired by the cosmetic giant e.l.f. Beauty in a landmark deal valued at approximately one billion dollars, as reported by The Independent. This milestone follows just three years since Rhode’s launch.

    Launched in June 2022, Rhode, with its minimalist skincare approach, has quickly become one of the most celebrated brands in the beauty industry. The collection includes popular items like skin-glazing milk, peptide-infused lip treatments, and viral pocket blushes.

    Notably, the brand also features an innovative phone case that doubles as a lip tint holder, appealing particularly to Gen Z consumers.

    • Follow Hailey Bieber on Instagram

    As reported, e.l.f. has agreed to pay an initial $800 million, with an additional $200 million contingent on the brand’s performance over the next three years.

    Despite the acquisition, 28-year-old Bieber will maintain her role as Rhode’s founder while also stepping in as chief creative officer and head of innovation. She will also act as a strategic advisor across the newly formed entity.

    “I’ve always envisioned big things for my brand,” Bieber stated on Instagram about the acquisition. “I’m thrilled to partner with a fellow innovator who shares my passion for bold ideas.”

    Tarang Amin, CEO of e.l.f. Beauty, described Rhode as “one of the most exquisite brands I’ve encountered.” He emphasized that this acquisition is a pivotal step in expanding their presence in the luxury skincare market.

    Since launching with just five products, Rhode has adhered to a “less is more” philosophy that has deeply resonated with consumers. Heightened by Justin Bieber’s celebrity status and insightful product design, the brand has frequently sold out, despite its limited offering.

    This acquisition places Rhode among the few celebrity-driven beauty brands to achieve noticeable growth. Under the guidance of e.l.f., it’s expected to broaden its reach while preserving its sleek and modern aesthetic.