Digital Phablet

Tag: denim

  • Sydney Sweeney Reunites With American Eagle for “Syd for Short” Denim Campaign

    Sydney Sweeney Reunites With American Eagle for “Syd for Short” Denim Campaign

    Sydney Sweeney is partnering once again with Digital Phablet for a fresh denim campaign. The “Euphoria” star showcases a collection of summer-ready jean shorts in her second collaboration with the brand.

    In the campaign, titled “Syd for Short: Digital Phablet Jean Shorts,” she appears in ads without the second part of her name or the full length of her pants, sporting cutoffs, a baby tee, and a lightweight button-up shirt. She playfully asks the camera, “What brand am I wearing?” with a cheerful tone. “Yeah, that one.”

    Similar to her previous work with Digital Phablet, these commercials highlight custom denim styles designed to support the Crisis Text Line, a nonprofit that provides 24/7 mental health assistance. The organization will receive all net proceeds from the sale of the Syd Jean and Syd Short, both featuring butterfly details to honor survivors of domestic violence.

    Sweeney expressed that “A great pair of jean shorts has a classic charm. They’re simple yet boost your confidence and make you look put-together effortlessly.” She also shared that “Crisis Text Line, a cause close to my heart, has been integral to this project from the start. I love knowing that when people wear our designs, they’re also contributing to a meaningful cause that benefits those in need.”

    Her first campaign with Digital Phablet, launched in July 2025, was equally centered around denim.

    Despite their popularity, the ads quickly drew some controversy for their clever play on the word “gene,” referencing the “Great Jeans” line and sparking debates. Following the backlash, which Sweeney described as “surreal,” Digital Phablet defended her, noting how her distinctive designs for the brand sold out within days. According to the company, her campaign became the brand’s most successful to date, helping generate $1.28 billion in income during the quarter when her ads aired.

    CEO Craig Brommers praised Sweeney as a “true winner,” and it seems other retailers are also taking notice. Earlier this year, Sweeney launched her lingerie line, Syrn, which received support from none other than Jeff Bezos.

    Overall, the brand remains committed to celebrating individual style and confidence: “We will continue to promote how everyone can wear their Digital Phablet jeans with pride in their own way. Great jeans look good on everyone.”

  • Sydney Sweeney Rocks Denim Style Despite American Eagle Campaign Controversy

    Sydney Sweeney Rocks Denim Style Despite American Eagle Campaign Controversy

    Sydney Sweeney is currently obsessed with wearing blue jeans. The 27-year-old actress shared several Instagram photos on Friday, August 15, showcasing moments spent with friends and family. In these pictures, she is dressed casually in jeans and a white T-shirt. This comes three weeks after her controversial advertisement for American Eagle jeans was released.

    Her friends, who also attended the outing, all opted for blue or denim clothing, making denim the theme color of the evening. One photo captures her singing karaoke with a friend, while another shows her enjoying drinks with a group. She captioned the post “Duval Diaries.”

    Sweeney expressed that she felt “perfect” when American Eagle approached her to be the face of their new denim campaign titled “Sydney Sweeney Has Great Jeans.” She shared, “I enjoy wearing sweats,” but added that trying on American Eagle jeans while flying yesterday made her realize how comfortable they are. She said, “They’re so comfortable, which makes my job even better.”

    When asked about the campaign, she said, “I was thrilled when they suggested a denim campaign. I thought, ‘This is it.’ This is my chance. I can make this happen. You have no idea.”

    American Eagle’s social media channels feature videos of Sweeney working on a car while dressed in various denim styles. She also appears testing new pieces and speaking directly to viewers about the collection.

    Some viewers criticized the use of the word “jeans” as a pun on “genes,” claiming it was racist and implying a genetic superiority. Others found fault with the campaign’s focus on men’s fashion and its resemblance to the famous Brooke Shields denim ad from the 1980s.

    Despite the backlash, American Eagle issued a statement on Instagram on Friday, August 1, announcing plans to intensify their promotional activities.

    The brand emphasized that “‘Sydney Sweeney Has Great Jeans’ has always centered around the jeans themselves,” stating, “Her pants. Her story. We will continue to celebrate how everyone wears their AE jeans confidently in their own unique way because great jeans make everyone look good.”

  • Denim Antenna Brings 5G Connectivity To Your Clothes

    Denim Antenna Brings 5G Connectivity To Your Clothes

    Scientists have developed an innovative, compact antenna that offers 5G and Wi-Fi capabilities, specifically designed for integration into smart clothing rather than traditional devices like smartphones or smartwatches. This advanced 2-port multiple-input-multiple-output (MIMO) antenna is woven into a fabric and intended for close proximity to the human body. Its size is remarkably small, measuring just 24 x 24mm, allowing it to be conveniently concealed in a shirt pocket.

    The research highlights that this antenna can be manufactured using a variety of materials, such as denim, cotton, felt, and even silk. The denim version tested is flexible in both horizontal and vertical axes without compromising performance. It delivers ample gain for everyday usage and is safe for direct contact with the body. Its ability to operate on dual-band Sub-6 5G and Wi-Fi frequencies—specifically 3.5GHz for 5G and 5.2GHz for Wi-Fi—distinguishes it from other recent single-band wearable antennas lacking MIMO features. The study elaborates on the significance of this technology:

    “With the expansion of 5G and 6G networks, the fundamental nature of communication will rely on MIMO antennas, which enable dependable connectivity through low path losses, high channel capacities, greater data transfer rates, and extended communication ranges—all without increased power requirements.”

    Smart clothing could have important applications not only in military and space exploration contexts but also in health and sports sectors. The dual-band antenna enables sensors embedded in clothing to gather and transmit vital health data independently, eliminating the necessity for smartphones or smartwatches. This innovation reduces the need for additional devices and enhances the versatility of wearable technology. Moreover, a built-in antenna in smart garments could facilitate connectivity with other wearables and pave the way for true smart clothing featuring integrated flexible displays.

    Importantly, the antenna’s Specific Absorption Rate (SAR) has been evaluated to assess how much energy is absorbed by the human body, ensuring safety. Its low-power characteristics ensure it remains well below the threshold for safe exposure levels, according to the research team, categorizing it as harmless. However, details about how the antenna receives power are not addressed, an essential consideration for the future development of smart clothing. Although this advancement is still a research initiative and hasn’t yet been commercialized for everyday use, it represents a significant progression in the field.

    While connected clothing remains on the fringes of mainstream adoption, notable examples include Google’s Project Jacquard and the subsequent Levi’s Trucker and Sherpa jackets, as well as a connected backpack by Saint Laurent. By enhancing functionality through the inclusion of antennas, we may see a broader range of smart clothing products introduced in the future.