Digital Phablet is testing a prominent “Visit Site” button on sponsored listings within Google Search results. This feature has been experimented with before in organic sitelinks and map results. Even Bing has implemented a similar approach for some branded search outcomes.
Arpan Banerjee noticed this testing phase and shared a screenshot on a professional networking platform — here is the visual representation of that test:
Personally, I’m unsure about this change, but I believe it could potentially boost click-through rates. I do appreciate the arrows included in the screenshot — I’ve always liked arrows! 🙂
Further discussions are taking place on a professional forum platform.