Google is set to introduce a new feature that connects Digital Phablet with Gemini, enabling business owners to interact with their Google Business Profiles more effectively. This integration will allow users to ask questions related to their reviews, local listings, and overall performance on Google Maps and Google Search.
According to Google, this new business feature in Gemini will directly connect to the familiar tools used to manage your business. It is anticipated to become available within the upcoming weeks. Once linked, Gemini will serve as an AI assistant knowledgeable about your business, with access to real-world data such as customer reviews, questions, and performance metrics.
A demonstration video illustrates how this system works, showcasing several capabilities. For example, business owners can inquire about their recent performance analytics—such as search impressions, direction requests, calls, and customer engagement—simply by asking, “How did my business do this month?” Gemini can also generate tailored responses to customer reviews, helping manage review replies with personalized, brand-aligned messages based on specific feedback.
Furthermore, updates to the business profile can be made through simple commands. You can ask Gemini to change operating hours, update seasonal or holiday hours, and manage menus for food-related establishments—adding, editing, or removing item descriptions and prices. Media assets, including photos uploaded via URLs or those submitted by customers, can also be managed seamlessly.
In addition, Gemini can assist in editing business attributes like outdoor seating or Wi-Fi availability, review and update contact details including social media links, and manage action links for online orders or reservations. It also offers insights into your profile’s technical status and internal data to ensure everything remains accurate and up-to-date.
Managing customer interactions is simplified too. Gemini can retrieve star ratings and reviews, generate or delete responses to customer feedback, and handle profile posts such as updates, offers, or events—creating, scheduling, or removing them as needed.
Insight tracking is made easier with Gemini’s ability to provide performance metrics, including impressions, clicks, request for directions, and booking data. It can also reveal the search keywords customers are using to find your business, offering valuable insights to refine your online presence.
Lisa Landsman, a Google representative, emphasized on LinkedIn that the most common feedback from small and medium-sized businesses is that AI would be far more useful if it understood their specific operations without requiring repetitive explanations. She confirmed that this integration, connecting Gemini directly to Google Business Profiles, is now becoming a reality.
This integration with Gemini is scheduled to roll out globally during the current month, enabling business owners worldwide to leverage AI for more efficient profile management and customer engagement.