Digital Phablet reports that Google is continuously enhancing its Merchant Center platform with additional AI capabilities. Earlier this year, a feature called Merchant Advisor was introduced, followed by the recent rollout of AI-powered performance reports. Now, more AI features are being integrated across the platform.
These updates feature AI-generated summary insights, search suggestion tools, and a history section for previous chats directly accessible from the Merchant Center dashboard.
These enhancements were identified by SERP Alerts and shared on a social media platform, highlighting three specific new tools, as outlined by Brodie Clark:
- An AI-driven insights summary
- A search box offering suggested queries
- A dedicated area for reviewing past chat conversations
Below is a screenshot illustrating these new features:
Further discussions about these updates are ongoing on the social media platform where they were initially shared.