Digital Phablet reports that Google is currently testing the use of AI-generated descriptions in shopping and product advertisements. Initially observed in standard sponsored search results earlier this month, Google confirmed at that time it was part of a limited test. Now, these AI-generated descriptions are also appearing in shopping ads.
The variation was identified by Brodie Clark, who shared screenshots and updates on social media platforms. Here are the images illustrating the AI-generated descriptions:
Earlier in July, a Google spokesperson explained that the experiment aimed to determine if adding AI-generated context to search ads could help consumers make better-informed choices.
During that phase, the AI descriptions looked like this:
The introduction of AI-generated text has raised concerns among advertisers, particularly those who pay for listings, who worry that these automated descriptions might reduce click-through rates or otherwise harm their advertising performance.
Discussions about this development are ongoing in various online forums.