It is declared by Google that a new ranking algorithm will be taking page experience into consideration today.
Page experience is all about how users recognize the experience of interaction of the webpage. If the webpage is not enjoyed by the people then Google will not rank it highly on the search results. A number of inspections are used to understand how the user observes the experience.
Before Google goes live in 2021, it will give you 6-month notice. Some changes might be done so get ready if you have a website.
Some of the analysis includes page loading speed, interactivity, and stability of content as it loads. These things are declared by Google as ‘’Core Web Vitals’’.some existing signals are also being used by Google which adds mobile-friendliness, safe-browsing, and pop-up ads. All the things included in this make up the secret sauce of ‘’page experience’’.
In May 2021, it has been stated by Google that page experience will be used to determine Google search rankings moreover in May 2021, the changes for non-AMP web content to be allowed to appear in top stories in the search for mobile devices.
It is stated by Google that any website which meets Google News content policies will be promoted but the great page experience will be prioritized in search pages. Whether they are being carried out by AMP or not.
Finally, it has been decided by Google that they are testing a visual indicator which recognizes pages that have met all of the page experience criteria. Google will show its visual indicator in May 2021 if the test is successful.
Big web development companies such as KaamLab, is providing these services, to make your page experience better.
Google suggests the users be ready for the upcoming changes by inspecting side wide pages with the help of Google search Consoles report for core web vitals which is being followed by page speed insights and lighthouse to resolve any uncovered issues.