Recently, Jack Dorsey, the CEO of Twitter stated that the firm was planning to develop a subscription model (Twitter Premium) concerning the social media platform. This decision appeared on the heels of a study that the advertisement profit got decreased and thus, Twitter is emphasizing its other ways of creating profit, among which is the subscription.
Does a question appear that why users would pay for a Twitter Premium subscription? The answer appeared that Twitter maintains some plans on the ways to sell their model to its clients and it appears in the form of unique features that only the paid subscribers would be able to have. As per reporter Andrew Roth’s tweet, this involves, such as, the option to unsend the tweets within the duration of 30 seconds of its posting.
It further includes the option to upload longer duration based videos where the tweeters would be able to post their videos that are might be 5x the duration of the present option. Besides which, some other options that are developed towards firms, such as having access to open vacancies and perform recruitments. Additionally, the users within your organization would have access to the ID by assigning them the roles without requiring the, to have access to the credentials of the ID.
You would also have a custom color option for the theme at Twitter along with some special badges that reveal the firm the individual services for and auto-responses. Do note that these features may be the cut, this is from a survey that Twitter created for its users to inquire about their likeness.
Furthermore, their paid subscription model is yet in the phase of planning. Dorsey has just shared that their team might consider it yet, it is unclear if the firm will go with this model or won’t consider it.