While everyone prefers not to see advertisements, they play a crucial role in how social media platforms generate revenue. To streamline the creation of fresh ad content for its users, TikTok has launched the Symphony Creative Studio, an AI video generation tool aimed at advertisers. But what does this mean for the typical TikTok user?
Expect to See an Increase in AI-Generated Ads
With AI simplifying the process for advertisers to create video content, it’s likely that your TikTok feed will soon be populated with more AI-generated videos. According to the social media platform, their AI tool enables advertisers to produce videos within minutes with minimal effort, a significant reduction from the hours of planning, filming, and editing typically required for video ads in the past.
While we hope to avoid a flood of nonsensical AI-generated videos, the Symphony Creative Studio provides creators with digital avatars capable of handling scriptwriting and even translating and dubbing voice-overs in over 30 languages. This advancement will enable professionals familiar with AI technologies to produce high-quality video content more easily. However, it also opens the door for almost anyone to create AI ad videos on TikTok, which could lead to an overabundance of generic content flooded onto the platform by businesses just aiming to churn out “creative” video ads.
This concern reinforces the belief that generative AI should not be integrated into creative applications or software. Instead of enhancing creativity, it risks becoming a factory for producing countless mediocre videos designed merely for clicks. Additionally, a growing issue is misleading viewers into believing that a video showcasing a product was shot in real life, when it’s actually generated by AI.
How to Identify AI-Generated Videos
While there’s nothing inherently wrong with AI-generated videos, particularly when their artificial nature is made clear, you’d want to discern whether a video was created by a human or a machine. Just as you would verify if you’re communicating with a real person or AI, you can spot inconsistencies in videos that may hint at AI generation.
Common indications include unusual pixelation or blurriness in certain areas where clarity is expected. You might also notice peculiar patterns or artifacts that are characteristic of AI-generated content.
Sadly, as AI models evolve, distinguishing between real and AI-generated videos is becoming increasingly difficult. This trend contributes to the rise in AI video call scams. We sincerely hope that TikTok will implement a notification system for AI-generated videos, enabling viewers to clearly understand whether they are watching genuine content or not.
