Best Times to Post on Threads in 2024

As people continue to explore the newly launched social media platform, Threads, many are learning the ropes of what content works best and what doesn’t. Given its integration with Instagram, it’s essential not to overlook Threads when planning your social media content strategy. Just like any other social media platform, you might be curious about the optimal times to post on Threads in order to maximize your content’s reach.

Threads’ algorithm remains somewhat unpredictable, creating a cloud of uncertainty around its inner workings. After extensive analysis and some experimentation, we’ve identified posting times that seem effective for users on this platform. In the following article, we’ll share key insights based on our findings from this new member of the Meta family.

What is the Best Time to Post on Threads

The prime time to post on Threads appears to be between 8 AM and 1 AM on Wednesdays. This conclusion comes from monitoring the engagement metrics of more than 50,000 Threads accounts spanning various industries and geographical locations.

Now, let’s delve into our observations to understand how we arrived at these recommended post times.

Best Time to Post on Threads on Monday

The optimal times to post on Threads on a Monday are 9 AM and between 12 PM to 1 PM.

At the week’s start, individuals often take a little longer to ease back into their work, school, or college routines. This leads many to browse their social media during their commutes or as they settle into their jobs. We’ve noticed a consistent uptick in engagement around lunchtime as well.

Best Time to Post on Threads on Tuesday

The best times to post on Threads on a Tuesday are around 8 AM, 10 AM, and 1 PM.

Tuesdays see a notable increase in activity compared to Mondays, with users engaging on social media earlier in the day. Threads tends to gather more traffic in the morning hours rather than later in the day.

Best Time to Post on Threads on Wednesday

The recommended times for posting on Threads on Wednesdays are 11 AM, 1 PM, and 4 PM.

Wednesdays are among the busiest days of the week when work and education are in full swing. As the workweek progresses, people may start feeling the pressure of the upcoming weekend. This could explain the increased user activity we observe around lunchtime, as well as in the early evening hours.

Best Time to Post on Threads on Thursday

The best times to post on Threads on Thursdays are 8 AM, 12 PM, and 3 PM.

As the week nears its end, many people are preparing for the weekend. Engagement on Threads tends to increase on Thursdays, especially during the daytime, with notable activity around 8 AM and again in early evening hours when users catch a breather.

Best Time to Post on Threads on Friday

The prime times to post on Threads on Fridays are 12 PM, 2 PM, and 3 PM.

As anticipation for the weekend builds, Friday often marks the final push to wrap up the week’s tasks. This hustle leads many to check social media later in the day, particularly around lunchtime. Actual engagement appears to peak after 2 PM, making this an ideal window for posting on Threads.

Best Time to Post on Threads on Saturday

The best times to post on Threads on Saturdays are 7 AM, 10 AM, and 12 PM.

Engagement on Saturdays tends to dip since many people are recuperating from a busy week. Surprisingly, early morning can be a beneficial time to post, though results can vary. Midday posts catch users making weekend plans, creating a favorable environment for engagement on Threads. However, be cautious: posting late in the evening typically yields minimal interaction as users are occupied with other activities.

Best Time to Post on Threads on Sunday

For Sundays, the optimal times to post on Threads are 2 PM, 7 PM, and 9 PM.

Sundays see a similar trend as Saturdays where activity is lower as people relax and prepare for the upcoming week. Engagement typically picks up in the late afternoon and early evening, making it a good time for posting as users finish their weekend routines.

While these suggested times have proven beneficial for numerous Threads users, they should not be seen as a one-size-fits-all solution. Identifying the best times to post on Threads is challenging, as each creator’s audience is different. However, these recommendations can serve as a useful starting point.

Have you considered the difference it might make if you post on Threads at the suggested times versus posting randomly? Let’s explore that further.

Does Posting Time on Threads Matter?

Even though Threads does not yet have a fully developed algorithm, it operates similarly to other platforms under Meta. Drawing from experiences with Instagram and Facebook, it’s clear that the timing of your posts on Threads is crucial.

If you’re still unconvinced, here are a few reasons why your posting time on Threads can significantly impact your success:

1. Short Lifespan of Posts: Threads posts have a brief lifespan, meaning they are most visible and influential shortly after being posted. Optimizing your posting times can enhance your visibility and help you connect with new audiences. Because Threads prioritizes new content that it believes users will enjoy, your posts are more likely to be seen before they slip into obscurity.
2. Algorithm Behavior: Unlike other platforms, Threads doesn’t immediately showcase your content on users’ feeds. Instead, it organizes posts and selects which content to display based on user interaction metrics and predicted interests. Posting during peak times increases your content’s chances of being featured prominently in the “For You” feed, which is tailored to match users’ preferences.
3. Cross-Platform Interaction: Users can easily share content between Threads and Instagram, making timing crucial on both platforms. To support its sister platform, Instagram frequently displays Threads content in its feeds, even for users who aren’t active on Threads. Timing your posts well can lead to recommendations from Instagram, boosting visibility and possibly gaining you new followers.
4. Chronological Feed Impact: Threads features a chronological “Following” feed alongside an algorithm-based “For You” feed. If you post when your followers are online, your content will appear at the start of their Following feed, increasing the likelihood of engagement.

In sum, while the ideal posting times may differ depending on your audience, posting strategically when your audience is most active can greatly enhance your content’s reach and effectiveness.

How Often Should You Post on Threads?

While there’s no definitive guideline on posting frequency for Threads, it largely depends on your existing follower count, the goals you wish to achieve, and the activity patterns of your audience. However, to establish a noteworthy presence on the platform, posting at least 5 to 10 times a day is advisable.

Surprised? Don’t be.

As mentioned, posts on Instagram Threads come and go very quickly, and the short text and image-driven nature of the content keeps users scrolling passively. This means that your posts must appear each time users open the Threads app to make an impact.

Initially, consider posting close to 10 times a day to gain traction on the platform; you can reduce this frequency once you’ve achieved adequate visibility, follower count, or engagement levels.

How to Determine the Best Times to Post on Threads

To pinpoint the ideal posting times for your content, you will need to analyze data that can only be accessed through analytics. Since Threads lacks its own analytics section, you can utilize data from Instagram Insights.

The Instagram analytics can be viewed directly in the app or through various scheduling tools available for Instagram.

1. Using Instagram App Insights

The Instagram mobile application provides quick access to analytics that can help shape your posting strategy on Threads. It offers detailed insights into when your audience is most active, along with demographic details like your followers’ location, gender, and age.

To access Instagram Insights:

• Open the Instagram app and navigate to your profile.
• Click on the hamburger menu, scroll down, and select Insights.
• Select “Total Followers” and scroll down.
• At the bottom of this page, you’ll find a graph indicating your followers’ weekly activity.

Remember, to access detailed Insights, your Instagram profile must be set to a Business or Creator account.

While Instagram analytics provide valuable insights, they only offer data about follower activity for the past seven days. Tools like SocialPilot can provide a more extensive analysis.

2. Using Social Media Analytics Apps

SocialPilot offers robust analytics that clearly show when your followers are most engaged with your content. This data allows you to time your posts on both Instagram and Threads effectively.

The analytics can be filtered for customizable date ranges, spanning from a week to the last three months. You can view, download, and email analytics reports from your Instagram business accounts based on your selected date range.

Another useful feature offered by SocialPilot is a Follower Online Activity heatmap, which shows engagement levels throughout the week in a bi-hourly format. This granularity enhances your ability to analyze the best times to post on Threads.

Until Threads releases its own analytics tools, using Instagram data is your best method for determining ideal posting times. While the analysis might not be 100% accurate, it provides a solid foundation for starting your own strategies.

Once you begin consistently posting on Threads, experiment with different times and days to gather data for optimizing your posting schedule. This trial-and-error process will help you identify the times that generate the highest engagement levels for your posts.

Ready to Start Posting on Threads?

If you’re creating great content for Threads but not seeing the engagement you’d like, your timing might be the issue.

We’ve aimed to help by identifying what we believe to be the best times to post on Threads. Give them a try and see if they positively impact your performance. And if they don’t, you can always turn to Instagram analytics to find more ideal posting times.

Whether you’re a new creator or someone who has been on Instagram Threads for over a year, many users are still learning how to navigate this new platform. The algorithm is still in development but offers significant opportunities for discovery by new potential followers.