Apple continues to showcase its innovative Apple Intelligence as a key feature for the iPhone 16, but the company is also placing greater focus on other standout qualities. This shift is evident in their newest promotional video, which underlines the device’s Ceramic Shield technology that protects against screen damage.
Ceramic Shield: A Solution for Your iPhone Drop Anxiety, According to Apple
Many iPhone users rely on protective cases driven by the anxiety of potential breakage.
This concern is completely valid, especially given that the latest iPhones can cost upwards of $1,000.
However, according to Apple’s recent iPhone 16 advertisement, the Ceramic Shield provides reassurance, even when opting to go without a case.
The advertisement depicts a man capturing a family photo with their unprotected iPhone 16. The device accidentally slips from his grip and lands screen-first on the ground.
Thanks to the toughness of the Ceramic Shield, the iPhone remains undamaged, allowing him to try again.
Do you prefer using your iPhone without a case? Share your thoughts in the comments below.
