Recent data from CIRP has addressed the US sales figures for iPhones in the first quarter, offering insights into the performance of each iPhone 16 model. Among the highlights are unexpected shifts in popularity, particularly regarding the iPhone 16 Pro, which didn’t fare as well as anticipated.
CIRP indicates that entry-level iPhone 16 is attracting potential 16 Pro buyers
As noted by Michael Levin and Josh Lowitz from CIRP:
The sales composition for the initial four iPhone 16 models has altered. Collectively, the iPhone 16 Pro and Pro Max represented 38% of total iPhone transactions this quarter, a decline from the 45% share seen with the iPhone 15 Pro and Pro Max the previous year. In contrast, the iPhone 16 Plus maintained a sales share comparable to the iPhone 15 Plus. Notably, the standard iPhone 16 significantly improved its standing, capturing 20% of new iPhone sales in the US, up from just 14% for the iPhone 15 during the same quarter last year.
What accounts for the decline in the Pro models? A closer inspection of the figures reveals some answers.
While the iPhone 16 Pro Max has kept pace with its predecessor, the standard iPhone 16 Pro saw a notable drop in sales.
An analysis of the complete data set sheds light on the situation.
This quarter, more consumers than ever opted for the more affordable base model.
The iPhone 16 captured 20% market share, while its predecessor, the iPhone 15, secured only 14% during the same period last year.
However, with the launch of the iPhone 16e, Apple made a strategic decision to sufficiently enhance the base model to distinguish it from the new budget-friendly option.
I’m particularly interested in observing the future performance of the Pro lineup as we approach the release of the anticipated iPhone 17 Air.
What are your thoughts on Apple’s sales figures for Q1 regarding the iPhone 16 Pro and its counterparts? Share your insights in the comments.
