In the early days of the iPhone, Apple focused on a single model for all customers. Now, the tech giant unveils four flagship phones annually, alongside the iPhone SE and various older versions. Keeping up with this diverse lineup can be daunting, but a recent study sheds light on the most popular models among consumers.
Sales Analysis of iPhone Models
The CIRP report has provided insight into Apple’s iPhone sales over recent years, emphasizing the comparison of various models to determine their popularity.
Here’s a snapshot of the sales percentages for this year’s iPhone models (excluding the SE):
2024
These statistics may seem surprising at first glance, but a detailed examination reveals the underlying trends.
Insight Into Sales Statistics
A notable observation is the remarkable performance of the entry-level iPhone model.
While it’s often assumed that the entry-level device is the best-seller due to its lower price, there’s a crucial factor to consider: these figures represent total sales per model category. Apple only markets one Pro and one Pro Max model at a time, but they consistently offer several versions of the base model.
For those checking the Apple Store online, the situation becomes clearer:
Notice that the available Pro and Pro Max options are strictly from the newly launched iPhone 16 series.
However, for those looking at the base or Plus models, Apple showcases three distinct iPhones across various price ranges.
Consequently, while the overall sales figures indicate that the entry-level iPhone category is the top-seller for Apple, it does not translate to the best-selling individual model, which belongs to the Pro Max line.
Moreover, the numbers for iPhone Plus models appear even less impressive when considering that three Plus versions are compared against a single Pro Max, and still fall short significantly.
In conclusion, sales figures can sometimes mislead depending on their categorization. Although Apple’s Pro series remains the most successful based on separate models, the cumulative sales of all base models surpass any other category.