Samsung has been actively expanding its lineup of smart home products and digital appliances in recent weeks. Following recent launches in refrigeration and laundry solutions, the company has now turned its attention to vacuum cleaners. While Samsung may not have as extensive a history in the vacuum market as brands like Dyson, it has just unveiled a product it asserts is the “most powerful cordless stick vacuum cleaner in the world.”
The new cordless vacuum was introduced at Samsung’s Welcome to Bespoke AI global event held in Frankfurt, Germany, earlier this March, and we had the opportunity to see it firsthand. Building on its predecessor, the Bespoke AI Jet cordless vacuum, the newly launched Bespoke AI Jet Ultra boasts an impressive suction power of up to 400W, thereby earning its title of the world’s most powerful cleaner. For comparison, Dyson’s Gen5 Detect offers 280W of suction power.

What else does the Samsung Bespoke AI Jet Ultra offer?
In addition to its powerful suction capabilities, attributed to Samsung’s advanced HexaJet Motor with a specially designed Hexagon stator structure for improved airflow, the Bespoke AI Jet Ultra features AI Cleaning Mode 2.0 and an enhanced HEPA filtration system. Samsung claims that this vacuum can operate for up to 100 minutes on a single charge, exceeding the 70-minute runtime of Dyson’s Gen5 Detect by a notable 30 minutes.
The AI Cleaning Mode 2.0 intelligently detects the brush load and vacuum air pressure to categorize six different cleaning environments, such as carpets versus hard floors. Once identified, Samsung’s AI Optimum Tech automatically modifies the cleaning performance by changing suction power and brush speed accordingly. This feature is designed to help conserve battery life by reducing power usage by 21 percent compared to standard settings.
In terms of filtration, the Bespoke AI Jet Ultra incorporates a multi-layered filtration system with built-in HEPA filters. It is engineered to efficiently capture fine dust particles, boasting a filtration efficiency of 99.999 percent for particles as small as 0.3µm.
While Samsung has not released pricing details for the Bespoke AI Jet Ultra, given its high-performance aspirations and positioning against premium models like the Dyson Gen5 Detect, it is likely to come with a premium price tag.