Jabra has surprised everyone by announcing its exit from the consumer headphones market.
On the same day, they introduced the new Jabra Elite 8 Active Gen 2 and Elite 10 Gen 2 earbuds, their Danish parent company, GN Group, surprised everyone by announcing they will gradually phase out the Elite and Talk product lines.
In a press release, the company mentioned that they want to “increase focus and resources on more attractive parts of GN’s business,” specifically their Hearing, Enterprise, and Gaming divisions.
Even though GN and Jabra have been happy with their success in the true wireless audio market and have seen better profits since last year, they don’t think investing more in this area is worth it in such a tough market. In short, while they still make awesome true wireless earphones, they don’t see it as a money-maker anymore.
Jabra is also planning to leave the mono Bluetooth headset market, so its Talk product line will be coming to an end.
This is quite surprising news since Jabra has consistently been a strong contender with its Elite earbuds, offering well-rounded products at competitive prices. You could say they got the formula for true wireless audio right even before some of the big names, with models like the Jabra Elite 75T.
More recently, we were impressed with the Jabra Elite 8 Active (pictured). They’ve turned out to be one of the best workout earbuds you can get.
Jabra has kept pushing the boundaries right up to the end. Their new Elite Gen 2 lineup features the world’s first LE Audio smart case, which lets you stream high-quality, lag-free audio by physically connecting the case to a source.
No doubt about it: Jabra will be missed.