Apple is set to unveil a new product on February 19, 2025. Tim Cook, the CEO of Apple, announced the date in a message on the X social media platform on February 13. While he didn’t detail what would be introduced, he simply stated, “Get ready to meet the newest member of the family,” accompanied by a dazzling animated Apple logo.
Get ready to meet the newest member of the family.
Wednesday, February 19. #AppleLaunch pic.twitter.com/0ML0NfMedu
— Tim Cook (@tim_cook) February 13, 2025
Since then, there haven’t been any formal event invitations, suggesting that this announcement may not mirror last year’s major iPhone event. Instead, it’s possible information will be delivered through a press release. Alternatively, a short pre-recorded segment may highlight the new product or products. Although the message did not specify a time, Apple typically releases significant news in the morning, Pacific Time.
While Cook’s announcement left many details unclear, speculation is rife about what Apple has planned for February 19. The leading guess is the Apple iPhone SE 4, or SE (2025). Rumors surrounding the successor to the iPhone SE (2022) have been circulating for over a year, and recent leaks suggest that an announcement is on the horizon. Cook’s choice of words, referring to a “member of the family,” hints that this launch will involve a singular product that aligns with an existing lineup.

A new iPhone SE model would typically warrant a full-scale launch event rather than just a press release, which makes the absence of invitations somewhat unexpected. When Apple introduced the iPhone SE (2022) in March 2022, it was during a pre-recorded event where they also unveiled new iPhone colors, the Mac Studio, and the Studio Display. There remains a possibility that Apple might air a pre-recorded segment on February 19, providing details about additional products as well.
New colors for the iPhone are also likely considering what happened during the last SE launch. Furthermore, there are rumors of a new Apple AirTag, along with potential updates to Mac products like a MacBook Air featuring the M4 chip or the highly anticipated 11th generation iPad model. However, it’s doubtful that Apple would reveal a comprehensive array of hardware just months ahead of their annual Worldwide Developer Conference (WWDC), so expectations should be measured. Most likely, we’ll see an in-depth look at iOS 18.4 and updates on Apple Intelligence, keeping us informed about their software advancements.
We will keep you updated on all developments surrounding the Apple launch on February 19. In the meantime, you can catch up on the latest news regarding the iPhone SE 4 and find out why the absence of the old 12-megapixel camera from the iPhone SE (2022) is noteworthy.