Openbank is making its entry into the U.S. market during a time of significant transformation in the digital banking landscape. Traditional banks are enhancing their digital offerings, while tech companies are stepping into financial services, creating a competitive atmosphere for attracting deposits and gaining new customers.
The technology framework that supports Openbank’s U.S. operations is designed to facilitate future product launches anticipated for 2025.
“Our aim is to deliver the best high-yield savings accounts to U.S. customers through a digital-first platform that is fast, user-friendly, and offers competitive rates along with an exceptional customer experience that’s available anytime and anywhere,” states Petri Nikkilä, Global CEO of Openbank.
The platform is accessible to eligible U.S. customers via the Openbank mobile app, which can be found in major app stores, as well as through the bank’s website at openbank.us. The digital onboarding experience emphasizes Santander’s commitment to user satisfaction, enabling new customers to establish their banking relationship entirely online.
This strategy merges the security standards of a regulated financial institution with the convenience that today’s digital banking clients expect. It builds on Santander’s extensive experience, serving 168 million customers and businesses throughout Europe and the Americas.
