Christian Marrder, the Vice President of Sales and Operations at CUFG, emphasizes the strategic significance of this innovation: “Our network of credit unions relies on us to customize their insurance programs to meet the specific needs of their members. However, we previously lacked the necessary technology and distribution platform to streamline this experience and provide the first fully digital insurance service available to credit union members.”
This partnership illustrates a broader trend in the financial services sector, where traditional institutions are increasingly teaming up with technology firms to enhance their digital offerings. For credit unions, which often find themselves in competition with larger banks and fintech companies, these collaborations are essential for staying relevant and meeting the expectations of their members.
“Sure is revolutionizing the way we distribute insurance – digitally and exactly when it’s needed,” Christian notes, highlighting the platform’s transformative potential.
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