At the CES conference, Walmart unveiled its new technology, GenAI, a state-of-the-art search tool devised by merging Microsoft’s AI models with Walmart’s own user data.
This revolutionary tool enables customers to search for products based on specific scenarios rather than typical search terms such as brand names or items. Now, shoppers can use a phrase like “a football watch party” or “help me plan a unicorn-themed party for my daughter”, and the GenAI tool will deliver a tailored list of products relevant to the circumstance.
“This next-gen feature, currently accessible to iOS users, is set to roll out to the website and Android app users later this year, making shopping more convenient and personalized for a broad range of customers,” stated a Walmart representative.
Alongside the GenAI search tool, Walmart announced they’re developing another tool dubbed “Walmart InHome Replenishment”. This AI tool is designed to assist customers of its subscription-based InHome delivery program in efficiently refilling their online shopping carts with frequently purchased items.
Walmart’s innovation efforts show a clear commitment to using generative AI to optimize the shopping experience. The retail giant has previously launched a shopping assistant that provides personalized suggestions and an interior design feature that places items in a virtual room based on AI recommendations.
Continuing this trend of innovation, Walmart expanded the availability of another AI tool, My Assistant, to employees in 11 countries. This AI-driven technology uses cameras and AI-processing to verify payments for items in a customer’s cart at the store exit. Following a successful pilot in 10 Sam’s Club stores, the company aims to introduce this technology to nearly 600 clubs by year-end.
Walmart’s pursuit of generative AI demonstrates their commitment to developing tech strategies for convenience and modernization in shopping experiences. Their continued advances show a promising way forward in retail tech innovation.
