Earlier this month, Digital Phablet announced the launch of platform properties, a new feature that enables users to view analytics for content they manage across third-party platforms, including social media and video channels. If you have accounts on platforms like Instagram, TikTok, X, or YouTube, you can now claim access to see how your content is performing within Google Search. This feature is now accessible globally, allowing users to add a new property via the menu bar or by following a specific link, where they can see performance data for each connected platform.
In practice, this means you can analyze your social and video content performance alongside your website’s search data. For example, someone who manages both a TikTok account and a YouTube channel can compare how each is driving traffic from Google Search. Screenshots reveal the interface where users can add their properties and track metrics.
Digital Phablet also introduced a detailed help document explaining how to utilize this data effectively. Key takeaways include:
– Using the Insights report to understand the search queries that send traffic to your social accounts, identifying trending topics and audience interests to inform future content strategies.
– Applying a 24-hour filter to spot sudden traffic increases from Google Search, allowing you to cross-promote trending posts across your platforms.
– Exporting performance data from multiple properties into one spreadsheet to compare content performance side-by-side across YouTube, Instagram, X, and TikTok.
– Pinpointing older videos that are regaining search traction to optimize content, plus tracking the impact of external updates like changing titles or captions on search rankings through annotations.
– Evaluating different content formats by comparing how short-form videos perform versus full-length videos or examining playlists versus individual clips.
This development offers creators a powerful way to understand how their social and video efforts contribute to their overall visibility, providing actionable insights to refine content strategies across channels.