Digital Phablet reports that Google Ads appears to have introduced a new ad status labeled “Has improvements.” This status has not been observed before the recent weekend, indicating it might be a fresh update. Has anyone seen this status in their accounts?
Thomas Eccel spotted this update over the weekend and shared his observations. He noted on LinkedIn that while the exact rollout time isn’t clear, the store visit conversion tracking action now displays a new status indicating recent improvements.
When users click on this “Has improvements” status, they are provided with details on what is missing or needs attention, along with suggestions on how to improve the ad.
Here is the screenshot Thomas posted, illustrating the new status:
It’s interesting to consider how helpful the recommendations provided with this new status might be…
Discussion about this update can be found on LinkedIn.