Facebook has banned 20 keywords, considering them “low-quality content” indicators.
Low-quality content indication means the brands will not see any “organic reach” if you’re using it in the caption or even as text in the image you post.
20 Banned Keywords By Facebook
Sales Keywords (Terms)
| Keywords | Use This Instead |
|---|---|
| 1. Coupon | Huge Drop |
| 2. Marked Down | Lowest I’ve seen |
| 3. Buy | My house needs this |
| 4. Discount | Fill your bag |
| 5. Order | Run; you’ll love it |
| 6. % Off | Hurry Over |
| 7. Sale | Could you pick it up? |
| Gift idea | |
| Score this | |
| Don’t lose this | |
| Grab it | |
| Get it |
Giveaways and Deals Keywords (Terms)
| Keywords | Use This Instead |
|---|---|
| 8. Free | Nothing for you |
| 9. Freebie | Come & get it |
| 10. Giveaway | Zip, zilch, nada |
| 11. Deal | For diddly squat |
| 12. Win | For Nada |
| 13. Enter | Don’t wait on this one |
| 14. Contest | Snatch it up |
| Make your wallet happy |
Time and Countdown Keywords (Terms)
| Keywords | Use This Instead |
|---|---|
| 15. close | Nothing for you |
| 16. Only X days left | Come & get it |
| 17. Limited time | Zip, zilch, nada |
| 18. While supplies last | For diddly squat |
| 19. Ending soon | For Nada |
| 20. Today only | Don’t wait on this one |
| Snatch it up | |
| Make your wallet happy |
If you run Facebook Ads, do not use these 20 keywords in your Ad copy so you can reach the right people without wasting your time getting restricted reach.
Organic reach is a powerful marketing tactic. It’s one of the most effective ways to reach your target audience and establish your brand as an authority in your industry.
Organic reach can also help you get more people to your website and increase brand awareness. 85% of consumers say they’re more likely to visit a website after seeing it in their newsfeed.
While there are many different aspects of online marketing, ad copywriting is one of the essential parts of any marketing campaign. Copywriting can help improve your SEO strategy, improve brand recognition and recall, increase click-through rates on paid search ads, and make your brand sound more trustworthy and authoritative.
Another reason why ad copywriting is essential: it helps your audience recognize and recall your brand. Brand recognition is crucial for companies hoping to establish themselves in the marketplace. While there are numerous ways to achieve this (for instance, with logos, slogans, or jingles), it’s often best achieved through advertising campaigns that are written with a specific purpose in mind: to introduce your product or service to new audiences (which will hopefully translate into more sales).
