Social media platform X is currently testing the rollout of its AI chatbot, Grok, to users at no cost. The initiative aims to enhance user engagement by providing a more interactive and personalized experience. Grok, designed to assist with various inquiries and tasks, represents the platform’s commitment to integrating advanced technology into its services.
As part of this beta test, select users will have the opportunity to interact with Grok and provide feedback on its performance. The platform hopes that by offering the chatbot for free, it can attract more users and encourage lively discussions among its community.
This move comes amid growing competition in the social media landscape, where platforms are increasingly incorporating artificial intelligence to improve user experience. Users can expect to engage with Grok in the coming weeks as the platform evaluates its effectiveness and overall reception.
The introduction of this AI tool reflects X’s strategy to remain at the forefront of technological innovation in social media, further integrating AI capabilities into everyday user interactions.