The Tianqiao Institute of Brain Science has made a remarkable impact in the world of short-form educational content with its brand “Daiyuanjing Science Popularization” on major video platforms. Since its launch just a few months ago, the brand has garnered over 20 million views and received more than 2 million likes and comments, consistently ranking among the top 30 technology-related videos in China, reaching as high as the fifth position.
“Daiyuanjing Science Popularization” focuses on everyday phenomena to explore cutting-edge topics in brain science, cognition, and consciousness, using AI technology to create captivating visuals. According to insiders, the initiative has been directly spearheaded by Tianqiao Institute’s founders, Chen Tianqiao and Luo Qianqian, with Chen personally writing scripts for several of the viral videos. Notable episodes like “A New Era of Consciousness” and “Lingxi” have each exceeded 2 million views.
The Tianqiao Institute opted for AI-generated content as an innovative approach to science communication, primarily because traditional methods have struggled to effectively engage younger audiences. AI technology allows for the visualization of abstract scientific concepts while significantly increasing production efficiency. Luo Qianqian indicated that the institute plans to launch high-end scientific interview videos powered by AI and is preparing an international science popularization award to encourage independent creators to utilize AI in their educational projects.
In a noteworthy expansion, “Daiyuanjing Science Popularization” has recently introduced English and Spanish versions of its content using AI translation and voice-over technology. In just two months, this initiative has attracted thousands of international followers, demonstrating the global reach of Chinese science communication.
As a renowned private brain science research institution, the Tianqiao Institute has been actively promoting cutting-edge brain science knowledge to the public. It has produced award-winning documentaries such as “Opening the Doors of Thought” and animations like “What is Human Cognition.” Additionally, the institute has established a brain science exhibition hall at the East Branch of the Shanghai Library and has organized nearly a hundred educational events and lectures. Its Chinese science media outlet, “Zhuiwen NextQuestion,” has quickly risen to prominence in the field of brain science media in China.
