The launch of AMD’s RX 9000 series was a huge success, capturing the attention of gamers everywhere. These graphics cards vanished from store shelves almost instantly, leaving many enthusiasts eagerly awaiting restocks. Fortunately, we’ve received some promising updates: additional GPUs are on their way. However, there’s a catch—there are concerns about pricing.
This update comes from Frank Azor, AMD’s chief architect for gaming solutions and marketing. Responding to feedback on the RX 9070 XT, Azor expressed gratitude and noted, “More supply is coming. Thank you for your patience.”
Indeed, the RX 9000 series was a quick sell out, a strong showing for AMD that hasn’t always been a given. They accurately priced the cards, and reviews have praised their performance. In fact, the supply seemed more substantial than what Nvidia has managed to provide, despite claims about the availability of the RTX 50-series cards.
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In essence, the stars aligned for a favorable GPU launch, reflected in a recent survey showing over 70% of gamers preferring AMD over Nvidia’s RTX 50-series.
More supply is coming. Thank you for your patience.
— Frank Azor (@AzorFrank) March 13, 2025
With additional graphics cards on the horizon, one might assume that the situation is improving. However, it’s not that straightforward. There’s a strong desire for AMD GPUs at their suggested retail price (MSRP), but achieving this may prove difficult. Some retailers have already indicated they may not be able to offer the cards at MSRP moving forward.
I’m constantly monitoring GPU prices, and a quick look at Amazon and Newegg reveals concerning news. Amazon has only a limited selection of RX 9070 XT cards at extravagant prices, while Newegg shows its entire inventory sold out, offering just one card at MSRP, with the rest priced between $670 and $860.
It seems many gamers share this sentiment. Responses to Azor’s tweet mostly revolve around whether the cards will maintain their MSRP, which is entirely reasonable. At a price point of $600, these GPUs represent excellent value; however, an additional $250 or more alters that equation significantly. For now, all we can do is remain patient and hope that AMD can reach an agreement with its add-in board (AIB) partners.
