Today marks the official introduction of Apple Intelligence as part of the iOS 18.1 update. In conjunction with this launch, Apple has unveiled a duo of new video advertisements for the iPhone 16, showcasing its latest features.
Fresh Apple Intelligence Advertisements Reinforce Previous Themes
Previously, Apple published three advertisements for its Apple Intelligence initiative for the iPhone 16, all of which hit the screen before the AI functionalities had been formally introduced.
This time around, the two recently released videos spotlight features that iPhone 16 users can actively utilize starting now with iOS 18.1.
The first advertisement focuses on a standout feature of the AI: the creation of Memory movies. Meanwhile, the second ad highlights the innovative writing tools available.
Both videos extend the comedic tone established in the earlier iPhone 16 advertisements, emphasizing how Apple Intelligence can help reduce human errors in a lighthearted manner.
Check out the two new advertisements below: