Samsung has unveiled an exciting initiative that allows users to access over 27 iconic artworks from the Museum of Modern Art (MoMA) through the Samsung Art Store. This means that these masterpieces can now be enjoyed on Samsung’s Frame televisions.
Among the featured artworks are famous pieces by renowned artists such as Frida Kahlo, Henri Matisse, Georgia O’Keeffe, Vincent Van Gogh, Piet Mondrian, and Claude Monet. Interestingly, displaying these artworks on a large TV screen will create an experience that feels larger than life, eliminating the need to navigate through crowded galleries for a better view.
Notable works included in this collaboration are Van Gogh’s The Starry Night, Mondrian’s Trafalgar Square, and Monet’s Water Lilies.
In a statement, Robin Sayetta, head of business development at MoMA, expressed the institution’s mission to inspire creativity and broaden access to its collection through innovative partnerships. She highlighted the goal of enriching the lives of art lovers by introducing them to culture and history on a grand scale.
This partnership with MoMA isn’t Samsung’s first venture into the art world. The company has previously collaborated with prestigious institutions like the Metropolitan Museum of Art and the Musée d’Orsay, showcasing works by artists such as René Magritte and Jean-Michel Basquiat, among others.
Sang Yoon Kim, Samsung’s EVP and general manager of the North America Service Business, emphasized the company’s commitment to transforming home entertainment through innovation. He noted that this collaboration enables significant works of art to be brought directly into people’s homes, offering a unique opportunity to engage with celebrated artworks in a new and accessible way.
Samsung’s Frame television acts as both a traditional TV and a digital art display. Users can purchase individual pieces or subscribe for access to a variety of artwork. The Frame is designed to mount flush against walls and features customizable bezels, aiming to replicate the appearance of real artwork with a matte display that minimizes reflections. Prices for these televisions start at $600 for a 32-inch model, going up to $4,300 for an 85-inch version.