Apple has just released a new promotional video for the iPhone 16, shifting the spotlight from its previously highlighted features related to Apple Intelligence to an exciting focus on Camera Control. In this latest video, [you can check it out here](https://youtu.be/2dI9ql8KSH4?si=AD8qX8p3rpgKOnk0), you’ll catch a glimpse of a significant detail about how Apple envisions utilizing this innovative button.
Highlights of the Camera Control Feature in the New Ad
One of the standout updates in this year’s iPhone lineup is the introduction of the versatile Camera Control button.
This new button not only provides rapid access to the camera but also allows users to seamlessly use gestures to navigate various controls within Apple’s Camera app.
The latest advertisement for the iPhone 16 showcases these functionalities impressively.
Interestingly, Camera Control, which might have typically been confined to the Pro models in prior years, has now been integrated into even the standard iPhone 16 model.
Camera Control: Best Used in Landscape Mode
One prominent observation from Apple’s advertisement is that Camera Control is exclusively demonstrated in landscape orientation.
This choice of orientation certainly clarifies a lot about its designed use.
How have you been utilizing the Camera Control feature? We’d love to hear your thoughts in the comments!