The globally renowned YouTuber, MrBeast, disclosed that he made over 250,000 US dollars (equivalent to £196,600) from sharing a video on X, previously recognized as Twitter.
The American YouTuber had previously expressed that uploading fresh content directly to the platform, owned by Elon Musk, wasn’t beneficial as creators only took in a minimal portion of the advertising earnings.
He had earlier stated that even garnering one billion views wouldn’t justify the effort of uploading videos to the platform.
Nonetheless, last week he declared that he would upload an old video to X as a test, as he was “extremely interested” to see the potential ad revenue generated from the post.
The post gathered over 155 million views and MrBeast, whose real name is Jimmy Donaldson, shared a screenshot revealing it had made him slightly over 263,000 dollars (equivalent to £206,800).
The experiment has drawn the attention of numerous industry specialists and observers, given that X has publicly grappled with profitability issues since Elon Musk took over in late 2022, resulting in a decrease in site traffic.
Mr. Musk has also been embroiled in several contentious disputes with advertisers, many of whom have fled the platform due to concerns about the content permitted on the site under the billionaire’s “absolute free speech” stance.
To ramp up user engagement, the Tesla and SpaceX head has incorporated various new features on the platform, covering new premium subscriptions and beginning to split advertising revenue with content creators – an approach other platforms like YouTube already employ.
However, MrBeast downplayed the earnings from his video as somewhat misleading due to his prominent profile and implied that other users might not experience comparable returns.
MrBeast, who has 234 million subscribers on his YouTube channel, is believed to have made over 80 million dollars (approximately £63 million) in 2023, according to some predictions.
