Microsoft is partnering with OpenAI to integrate its ChatGPT chatbot into its Bing search engine to challenge Google’s dominance.
OpenAI’s ChatGPT chatbot is being incorporated into Microsoft’s Bing search engine to make it more intelligent and better than Google’s.
According to The Information, Microsoft could release the feature before the end of March.
Chatbots are software programs that mimic human speech and answer questions.
A multi-year partnership between Microsoft and San Francisco-based OpenAI was announced in 2019 after Microsoft invested $1 billion in the company.
On November 30, OpenAI released the ChatGPT chatbot for public testing. Since then, ChatGPT has generated a lot of buzzes because it responds to practically all questions. Also, it can analyze computer code and solve mathematical problems.
Bing lets users generate images based on text inputs from OpenAI’s Dall-E 2 last year. All DALL-E 2 needs is a description, like “a black cat using a mobile,” and it’ll create an image in less than a minute based on the report.
From photorealistic art to abstract or cartoon-like graphics, DALL-E 2 represents a significant advance on previous graphics generators.
However, before Microsoft can integrate ChatGPT with Bing, OpenAI has to fix its limitations. ChatGPT, for example, has no knowledge of events after 2021, so it often gives wrong but confident answers.
Bing uses Wikipedia and other accessible sources of data to answer questions. Bing has less than 4% of the global search market despite being bundled with Windows.
Over 90% of global web searches go to Google; it’s far better at answering user questions based on recently published articles. Despite this, Google sometimes misleads users, often providing ambiguous answers or answers skewed by its advertising model, and its popularity is falling, albeit slowly.
The New York Times reported last month that Google’s management declared ChatGPT a ‘code red’ and asked its researchers to create a similar AI-based platform.
Sundar Pichai, Google CEO, has been meeting to “define Google’s AI strategy” and has told many teams to refocus their efforts on addressing ChatGPT’s threat to its search engine business.
